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Business Law
Chapter 10 -- Intellectual Property Chart
16
Law
Undergraduate 2
11/01/2010

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Term
Trademarks protect:
Definition
Words, names, symbols, or devices used to identify a product or service
Term
Trademark applicable standard
Definition
Identifies and distinguishes a product or service
Term
Where to apply for trademarks
Definition
Patent and trademark office
Term
Trademark duration
Definition
Indefinite so long as it continues to be used
Term
Copyrights protect:
Definition
Original creative works of authorship, such as writings, movies, records, and computer software
Term
Copyright applicable standard
Definition
Original creative works in writing or in another format
Term
Where to apply for copyrights
Definition
Register of copyrights
Term
Copyright duration
Definition
Life of author plus 70 years, or 95 years from publication for "works for hire"
Term
Patents protect:
Definition
Utility, design, and plant patents
Term
Patent applicable standard
Definition
New and non-obvious, advanced in the art
Term
Where to apply for patent
Definition
Patent and trademark office
Term
Patent duration
Definition
Utility and plant patents, 20 years from date of application; design patents, 14 years
Term
Trade secrets protect:
Definition
Advantageous formulas, devices, or compilation of information
Term
Trade secret applicable standard
Definition
Not readily ascertainable, not disclosed to the public
Term
Where to apply for trade secret
Definition
No public registration necessary
Term
Trade secret duration
Definition
Indefinite so long as secret is not disclosed to public
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