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3 x 3 writing process:
Phase 1 |
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Definition
Analysis, Anticipation, and Adapation |
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3 x 3 Writing Process:
Phase 2 |
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Research, Organization, and Composition |
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3 x 3 Writing Process:
Phase 3 |
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Revision, Proofreading, and Evaluation |
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Structure of a Business Letter |
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Definition
Opening, Body and Closing |
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Characteristics of Good Business Letters |
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Clear Content, Goodwill Tone, and Correct Form |
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Direct Requests for Information or Action |
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Definition
Clarify Requests, Show Appreciation |
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Definition
Open with a Clear Statement, Explain and Justify, and Conclude with an Action Request |
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Open Directly, Arrange Information Logically, and Emphasize the Positive in Mixed Messages |
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Definition
Revealing Good News in the Opening, Explaining Compliance in the Body, Decide Whether to Apologize, Use Sensitive Language, and Show Confidence in the Closing |
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Definition
Identify the Gift, Tell Why you Appreciate it, and Explain How you Will Use it. |
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Tell What the Favor Means Using Sincere, Simple Statements |
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Definition
Compliment the Fine Food, Charming Surroundings, Warm Hospitality, Excellent Host and Hostess, and Good Company. |
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Responding to Goodwill Messages |
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Definition
Take the Time to Respond to Any Goodwill Message you May Receive |
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Definition
Should Refer to the Misfortune Sensitively and Offer Assistance. |
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Effective Persuasion Techniques |
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Definition
Establish Credibility, Make a Reasonable, Precise Request, Tie Facts to Benefits, Recognize the Power of Loss, Expect and Overcome Resistance, Share Solutions and Compromise |
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Definition
Avoid Sounding Preachy or Parental, Don't Pull Rank, Avoid Making Threats, Soften Your Words When Persuading Upward, Be Enthusiastic, Be Positive and Likeable |
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Four Elements in Successful Persuasive Messages:
1st-Gaining Attention |
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Definition
Problem Description, Unexpected Statement, Render Benefit, Compliment, Related Facts, Stimulating Question |
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Four Elements in Successful Persuasive Messages:
2nd-Building Interest
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Definition
Invest a few paragraphs of explanation, use examples or facts or details |
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Four Elements in Successful Persuasive Messages:
3rd-Reducing Resistance
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Definition
Use counter-arguments to possible resistance, use credibility |
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Four Elements in Successful Persuasive Messages:
4th-Motivating Action
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Definition
Avoid being too general, too timid, or too pushy |
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Persuasive Messages Flowing Downward |
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Definition
Should sound conversational, not authoritarian, preachy or parental |
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Persuasive Messages Flowing Upward |
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Definition
Sell an idea to management, generally successful when a case is made for saving money, use "suggest or recommend" to avoid a pushy tone |
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Persuasive Claim and Complaint Letters |
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Definition
Work for Logical Development, Use a Moderate Tone |
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