Term
|
Definition
| a group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas |
|
|
Term
|
Definition
| the act of giving up one thing (money, credit, labor, goods) in return for something else (goods, services, or ideas) |
|
|
Term
|
Definition
| a customer's subjective assessment of benefits relative to costs in determining the worth of a product |
|
|
Term
|
Definition
| the idea that an organization should try to satisfy customer's needs through coordinated activities that also allow it to achieve its own goals |
|
|
Term
|
Definition
| an approach requiring organizations to gather information about customer needs, share that information throughout the firm, and use that information to help build long-term relationships with customers |
|
|
Term
|
Definition
| a plan of action for developing, pricing, distributing, and promoting products that meet the needs of specific customers |
|
|
Term
|
Definition
| a group of people who have a need, purchasing power, and the desire and authority to spend money on goods, services, and ideas |
|
|
Term
|
Definition
| a specific group of consumers on whose needs and wants a company focuses its marketing efforts |
|
|
Term
|
Definition
| an approach whereby a firm tries to appeal to everyone and assumes that all buyers have similar needs |
|
|
Term
|
Definition
| a strategy whereby a firm divides the total market into groups of people who have relatively similar product needs |
|
|
Term
|
Definition
| a collection of individuals, groups, or organizations who share one or more characteristics and thus have relatively similar product needs and desires |
|
|
Term
|
Definition
| a market segmentation approach whereby a company develops one marketing strategy for a single market segment |
|
|
Term
|
Definition
| a market segmentation approach whereby the marketer aims its effort at two or more segments, developing a marketing strategy for each |
|
|
Term
|
Definition
| the four marketing activities--product, price, promotion, and distribution--that the firm can control to achieve specific goals within a dynamic marketing environment |
|
|
Term
|
Definition
| a value placed on an object exchanged between a buyer and a settler |
|
|
Term
|
Definition
| making products available to customers in the quantities desired |
|
|
Term
|
Definition
| a persuasive form of communication that attempts to expedite a marketing exchange by influencing individuals, groups, and organizations to accept goods, services, and ideas |
|
|
Term
|
Definition
| a systematic, objective process of getting information about potential customers to guide marketing decisions |
|
|
Term
|
Definition
| marketing information that is observed, recorded, or collected directly from respondents |
|
|
Term
|
Definition
| information that is compiled inside or outside an organization for some purpose other than changing the current situation |
|
|
Term
|
Definition
| the decision processes and actions of people who purchase and use products |
|
|
Term
|
Definition
| the process by which a person selects, organizes, and interprets information recieved from his or her senses |
|
|
Term
|
Definition
| inner drive that directs a person's behavior toward goals |
|
|
Term
|
Definition
| changes in a person's behavior based on information and experience |
|
|
Term
|
Definition
| knowledge and positive or negative feelings about something |
|
|
Term
|
Definition
| the organization of an individual's distinguishing character traits, attitudes, or habits |
|
|
Term
|
Definition
| a set of expectations for individuals based on some position they occupy |
|
|
Term
|
Definition
| groups with whom buyers identify and whose values or attitudes they adopt |
|
|
Term
|
Definition
| a ranking of people into higher or lower positions of respect |
|
|
Term
|
Definition
| the integrated, accepted pattern of human behavior, including thought, speech, beliefs, actions, and artifacts |
|
|
