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BUSI 141 Chapter 10
The Concept of Measurement
24
Marketing
Undergraduate 3
02/24/2013

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Term
measurement
Definition
Process of assigning numbers or labels to persons, objects, or events in accordance with specific rules for representing quantities or qualities of attributes
Term
rule
Definition
Guide, method, or command that tells a researcher what to do
Term
constructs
Definition
Specific types of concepts that exist at higher levels of abstraction.
Term
constitutive definition
Definition
Statement of the meaning of the central idea or concept under study, establishing its boundaries; also known as theoretical, or conceptual, definition.
Term
operational definition
Definition
Statement of precisely which observable characteristics will be measured and the process for assigning a value to the concepts
Term
scale
Definition
Set of symbols or numbers so constructed that the symbols or numbers can be assigned by a rule to the individuals (or their behaviors or attitudes) to whom the scale is applied
Term
nominal scales
Definition
Scales that partition data into mutually exclusive and collectively exhaustive categories.
Term
ordinal scales
Definition
Scales that maintain the labeling characteristics of nominal sales and have the ability to order data.
Term
interval scales
Definition
Scales taht have the characteristics of ordinal scales, plus equal intervals between points to show relative amounts; they may include an arbitrary zero point.
Term
ratio scales
Definition
Scales that have the characteristics of interval scales, plus a meaningful zero point so that magnitudes can be compared arithmetically.
Term
reliablility
Definition
Degree to which measures are free from random error and, therefore, provide consistent data
Term
test-retest reliability
Definition
Ability of the same instrument to produce consistent results when used a second time under conditions as similar as possible to the original conditions.
Term
equivalent form reliablility
Definition
Ability of two vary similar forms of an instrument to produce closely correlated results.
Term
internal consistency reliability
Definition
Ability of an instrument to produce similar results when used on different samples during the same time period to measure a phenomenon.
Term
split-half technique
Definition
Method of assessing the reliability of a scale by dividing the total set of measurement items in half and correlating the results
Term
validity
Definition
Degree to which what the researcher was trying to measure was actually measured.
Term
face validity
Definition
Degree to which a measurement seems to measure what it is supposed to measured
Term
content validity
Definition
Representatives, or sampling adequacy, of the content of the measurement instrument.
Term
criterion-related validity
Definition
Degree to which a measurement instrument can predict a variable that is designated a criterion.
Term
predictive validity
Definition
Degree to which a future level of a criterion variable can be forecast by a current measurement scale.
Term
concurrent validity
Definition
Degree to which another variable measured at the same point in time as the variable of interest, can be predicted by the measurement instrument.
Term
construct validity
Definition
Degree to which a measurement instrument represents and logically connects, via the underlying theory, the observed phenomenon to the construct.
Term
convergent validity
Definition
Degree of correlation among different measurement instruments that purport to measure the same construct
Term
discriminant validity
Definition
Measure of the lack of association among constructs that are supposed to be different.
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