Shared Flashcard Set

Details

BUS 466. Ch. 4
Ch. 4
32
Marketing
Undergraduate 4
12/06/2012

Additional Marketing Flashcards

 


 

Cards

Term
Communication breakdowns are caused by:
Definition
  • Encoding and Decoding Problems
  • The environment in which the communications occur
Term
In order to send verbal messages effectively, what factors are important?
Definition
  • Choice of words
  • Voice characteristics (rate of speech, loudness, inflection, articulation)
Term
Salespeople should listen ____% of the time and talk no more than ___% of the time
Definition
80;20. This is the 80/20 rule.
Term
What is the speaking-listening differential?
Definition
People can speak at a rate of only 120-160 words per minute, but can listen to more than 800 words per minute
Term
Active Listening involves....
Definition
  • Repeating information that has been communicated to you
  • Restating or rephrasing information that has been communicated to you
  • Clarifying information that has been communicated to you
  • Summarizing the conversation 
  • Tolerating silences
  • Concentrating on the ideas being communicated
Term
A salesperson talking with open or relaxed hands is sending a ________ signal
Definition
Positive
Term
Self touching (i.e. fidgeting with hands)  indicates what in communication?
Definition
tension
Term
Intertwined fingers indicate that the salesperson is expressing _____________ 
Definition
Power and authority
Term

Which of the following signals of nonverbal communication are positive/negative?

  • Leaning forward
  • Shaking head
  • Crossed arms or legs
  • Smiling or otherwise pleasant expression
  • Nodding
  • Eye Contact
  • Crossed arms or legs
Definition
  • Positive
  • Negative
  • Negative
  • Positive
  • Positive
  • Positive
  • Negative
Term

Which of the following signals of nonverbal communication are positive/negative?

  • Uncrossed arms or legs
  • Little change in expression,lifeless
  • Animated, excited reaction
  • Leaning backward or turned away
  • No eye contact
  • Furrowed brow, pursed lips, frowning
Definition
  • Positive
  • Negative
  • Positive
  • Negative
  • Negative
  • Negative
Term
What kind of questions encourage forthright discussion?
Definition
  • Perhaps there is some reason you cannot share the information with me
  • Are you worried about how I might react to what you are telling me?
  • I have a sense that there is really more to the story than you are telling me. Let's put the cards on the table so we can put this issue to rest.
Term
In terms of shaking hands, (salespeople/prospect) should be the first extend their hand to a prospect.
Definition
Prospect
Term
What kind of posture should a salesperson have (hint: what are the extremes, where should the salesperson's posture lie in the spectrum)
Definition
In a comfortable position. Slouching represents lack of self confidence and discipline, overly erect posture expresses rigidity.
Term
Salespeople shoud use ______ eye contact, but avoid......
Definition
direct;glancing from face to face or staring at a wall or into space
Term
Intimate zone
Definition
0-2 feet; reserved for a person's closest relationships
Term
Personal zone
Definition
2-4 feet; close friends and those who share special interests
Term
social zone
Definition
4-12 feet; business transactions and other interpersonal relationships
Term
Public zone
Definition
12 feet+;speeches, teachers in classrooms, and passersby
Term
The two priorities in dressing for business 
Definition
  1. Getting customers to notice you in a positive way
  2. Getting customers to trust you
Term
What factors should be considered when deciding appearance?
Definition
  • geography (climate, local culture)
  • customers' appearance, expectations
  • Corporate culture and industry norms
  • Your own aspirations - dress above your position
  • Consider your own personal style - wait until you have the halo effect, be reasonable
Term
In face to face conversation, ___% is words, ___% is voice characteristics, ___% is nonverbal communication
Definition
40;10;50
Term
In telephone calls, what needs to be done before/during?
Definition
  • Practice
  • Prepare
  • Don't be rushed
  • Smile as you talk
  • Practice active listening
  • Set Objectives
Term
If making a cold call to set up an appointment, (do/don't) leave a voicemail message
Definition
Don't
Term
In email communications, the important information should go where in the email?
Definition
In the first few lines
Term
Low-Context Cultures
Definition
Most of the information that flows between buyer and seller is in the spoken words themselves.
Term
High-Context Cultures
Definition
More information is contained in factors surrounding the communication (i.e. nonverbal cues and gestures, attitudes, actions)
Term
In a low context culture, a person's words are 
Definition
Not to be relied on; GET IT IN WRITING
Term
In a high context culture, how is time managed?
Definition
Everything is dealth with eventually as opposed to avoiding the wasting of time in low context cultures
Term
Competitive bidding - high context vs. low context
Definition
Not very common, very common
Term
Lawyers - high context culture vs. low context culture
Definition
not very important, very important
Term
Personal space - high context vs. low context
Definition
common space is shared, people stand close;people have private space around themselves and resent intrusions into their space.
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