Shared Flashcard Set

Details

BUS 466 - Personal Selling
Ch. 5
17
Marketing
Undergraduate 4
03/08/2012

Additional Marketing Flashcards

 


 

Cards

Term
Communication breakdowns caused by:
Definition
encoding and decoding problems, the environment in which the communications occur
Term
how to send verbal messages effectively
Definition
choice of words, voice characteristics, stories
Term
80/20 listening rule
Definition
salespeople should listen 80% of the time and talk 20% of the time
Term
speaking listening differential
Definition
people can speak at a rate of only 120-160 words per min., but they can listen to more than 800 words per min.
Term
characteristics of active listening
Definition
repeat, restate, clarify or rephrase info, summarize conversations, tolerate silences, concentrate on the ideas being communicated
Term
non verbal messages come from:
Definition
body angle, face, arms, hands legs
Term
positive signals
Definition
uncrossed arms and legs, leaning forwards, nodding
Term
negative signals
Definition
crossed arms or legs, leaning backwards, shaking head
Term
using body language as nonverbal communication
Definition
facial muscles, eye contact, hand mov't and hand shaking, posture and body mov'ts.
Term
appearance
Definition
consider the geography (tempt, local culture norms), consider your customers (their appearance, their expectations of your appearance, consider your corporate culture (norms for your industry), consider your aspirations (top levels of your org, dress above ur position, consider your own personal style (wait until halo effect, be reasonable)
Term
face-to-face conversations
Definition
40% words, 10% voice characteristics, 50 nonverbal comm
Term
telephone conversations
Definition
practice, prepare, don't be rushed, smile as you talk, active listening, set objectives
Term
email comm
Definition
use meaningful subject lines, put important info 1st, be aware of tone, don't deliver bad news, etc
Term
adjusting for cultural differences
Definition
salespeople need to recognize that business practices differ around the world, terms have different meanings, time perception
Term
low-context culture
Definition
most of the info that flows between buyer and seller is in the spoked words themselves
Term
high-context culture
Definition
more info contained in factors surrounding the communication
Term
using English in international selling
Definition
use common English words, use words w/o multiple meanings, avoid slang, etc
Supporting users have an ad free experience!