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BUS 466 - Personal Selling
CH. 16
24
Marketing
Undergraduate 4
05/03/2012

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Cards

Term
the importance of internal partnerships
Definition
the ability to work with groups inside the company can directly affect the sales reps pocketbook
Term
the role of sales
Definition
salespeople also sell their customers' needs to their companies
Term
selling internally
Definition
salespeople must often rely on personnel in other areas of the firm to do their respective jobs properly
Term
7 principles of selling internally
Definition
1. understand that its your problem
2.appeal to a higher objective
3.probe to find out and understand the personal and professional needs of the internal customer
4. use arguments for support that adequately address internal customers' needs as well as your own.
5. do not spend time/energy resenting the internal customers' inability to accept or understand your sense of urgency
6. never personalize issues
7. be prepared to negotiate
Term
manufacturing
Definition
concerned with low production cost
Term
administration
Definition
processes orders and makes sure salespeople get paid for them
Term
shipping
Definition
need for expedited or special-handling deliveries
Term
customer service
Definition
great source of info
Term
marketing
Definition
responsible for generating leads
Term
sales executive
Definition
size and organization of the sales force, forecasting, expense budget, control and quota setting
Term
field sales manager
Definition
hire salespeople, evaluate performance, train
Term
types of quotas
Definition
salels, revenue, profit/gross margin, activity
Term
quota
Definition
represents a quantitative minimum level of acceptable performance for a specific period
Term
salary
Definition
regular payment regardless of performance
Term
incentive pay
Definition
pay tied to some level of performance
Term
commission
Definition
incentive pay for individual sale
Term
bonus
Definition
incentive pay for overall performance in one or more areas
Term
straight commission
Definition
pays certain amount per sale and includes a base and a rate but not a salary
Term
commission base
Definition
the item from which commission is determined
Term
draw
Definition
money paid to a salesperson against future commission
Term
combination plans
Definition
provide salary and commission
Term
strategies for handling unethical requests from a mgr
Definition
leave the org or transfer, negotiate an alt course of action, blow the whistle, threaten to blow the whistle, appeal to a higher authority, agree to the demand but fail to carry it out, refuse to comply with the request, ignore the request
Term
product specialists
Definition
salespeople specializing by types of products
Term
acct salespeople
Definition
key accounts, NAMs, SAMs, house account (company owned)
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