Term
| Integrated Marketing Communications (IMC) |
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Definition
| It’s looking at the whole of marketing communications instead of looking at parts such as advertising and direct marketing and personal selling individually. |
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Term
| Integrated Marketing Communications (IMC) |
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Definition
| It's seeing the communications from an organization the way the customer sees it - information from indistinguishable sources. The customer doesn’t know or care if the message comes from public relations, sales personnel or media advertising – it’s all the same from their point of view. |
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Term
| Integrated Marketing Communications (IMC) |
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Definition
| It’s being able and willing to gather and pay attention to feedback from customers on an on- going basis – not just a monologue from seller to customer but a two-way conversation. |
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Term
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Definition
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Term
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Definition
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Term
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Definition
| Messages that are paid for and sent through media such as television, newspapers. magazines, radio, Internet, direct mail, outdoor and more. |
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Term
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Definition
| Short-term efforts - to have immediate impact on sales – but can hurt image. Ex: Coupons Samples Contests POP displays Trade Deals Rebates |
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Term
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Definition
One-to-one or to a few; Develop ongoing relationships
Ex: Retail Selling, Service Selling, B2B, Telemarketing |
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Term
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Definition
Developing database to support :
Data gathering, Data warehousing, Data mining, Developing marketing programs |
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Term
| public relations: managing publicity via: |
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Definition
| Press Releases, Press Kit, Press Conference |
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Term
| Managing Corporate Communications |
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Definition
| Corporate Website, Direct Mail and Email |
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Term
| Viral and Social Network Marketing |
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Definition
Spreading IMC messages using existing social networks;
Via word-of-mouth or Internet where people pass along marketing message voluntarily |
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Term
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Definition
| High cost per “touch” but high involvement too. Ex: concerts |
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