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BUS 260: Ralf Switzer
exam 3
50
Business
Undergraduate 2
12/12/2010

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Term
important act that began the antitrust law
Definition
sherman act 1890
Term
sherman act-- purpose
Definition
increase cometition in all areas and eliminate monoplies
Term
Why did they want to increase competition
Definition
-price reduction
-innovation
-more competitors
-equitable distribrution of income
-provide workable cometition
-prevent accumulation of economic power
Term
2 basic provisions of the the sherman act
Definition
-prevent a monopoly

-illegally enter into a contract in restraint of trade
-- entering into contracts agreeing not to compete with each other
Term
Sactions for violation of the sherman act
Definition
-criminal

-equitable:
--injunctions: stop someone from doing something
-- divestiture: break up w/ the company or break-up parts of the company

-Treble damages: triple x3
-- actual provable damages x3
--if the state is who was damaged the Attorney General will prosecute
Term
Pleas for violations of the sherman act
Definition
guilty, not guilty, nolo contrendre

they can be part of a civil case at the same time
Term
Rule of reason: 1911
Definition
not every contract in restratint of trade is illegal:

For example: a non compete is a a reasonable restraint of trade
Term
Price fixing:
Definition
when 2 or more companies agree on a price to create a good margin for themselves

Illegal PER SE-where prices are reasonable or not it is ALWAYS illegal

includes dividing up markets and dividing up supply

what is beneficial today isn't necessarily beneficial tomorrow
Term
clayton act: 1914
Definition
easier to prove a violation: congress was divided- removed the criminal sanction

federal trade commission and justice can enforce the clayton act

anti trust laws: don't apply to labor unions
Term
Sherman act changed 2 times
Definition
1: 1911-- rule of reason
2: 1914 -- Clayton act
Term
Clayton act how is it easier to prove a violation?
Definition
-More specific in defining practices: where the company "might substatioally lessen competition, or tend create a monopoly"
Term
clayton act section 8
Definition
Interlocking directorates : can't be on the board of 2 competiting companies
Term
Goodrich/sears case
Definition
someone was on the board of both, they both make tires -- could result in price fixing
Term
Clayton act: section 2
Definition
price discrimination: from the sellers perspective:
- can't sell the SAME thing at two different prices
illegal if you substantially lessen competition or tend to create a monopoly
Term
What company caused the clayton act to amend section 2?
Definition
A&P - with the Robinson & Patman Act: changed price discrimation:

killed off all little stores; started with low prices and then once competition was gone they raised their prices-- that is price discrimination
Term
When are low prices against the law?
Definition
when their purpose is to drive out competition so they can raise prices at a later date
Term
Defenses for sellers against price discrimination
Definition
Affirmative defense:
-costs
-shipping
-manufacture
-admini
-changing conditions: perishables
-distress sales/obsolete/fire
-good faith (meeting competition)
Term
Clayton act: section 3
Definition
tying contracts unlawful to sell or lease a product tied to another where effect may be to lessen competition or tend to create a monopoly

there is one product that people want, you force them to buy another product to have the "right" to purchse the product they want

-generally unlawful if one of the products is patented
Term
full line forcing
Definition
requires purchaser to buy full line of products to get the major product: they get crap they don't want

Ex: franchisers-- to run a mcdonalds you "need" all this junk -- they can over price since they are the only supplier
Term
Mergers
Definition
no company may aquire the stock or assest of another if it lessens competition or tends to create a monopoly
Term
Merger Guidelines: conglomerates
Definition
Single ownership of lots of unrelated companies

ex- ITT had 140 companies and they wanted another insurance company however the gov challenged it but they setteled

Gov: didn't want them to win and set the president

Company: they didn't want to get forced to break up all companies
Term
Merger Guidelines: horizontal mergers
Definition
depends on size of market share-- safer to have no more than 10% of market share, gov will be watching you

-concentrating market share: when market contracts into fewer competitors
Term
-concentrating market share:
Definition
when market contracts into fewer competitors
Term
Merger guidlines: vertical merger
Definition
attaining a business in your supply chainbad when: it would raise barriers to entry or disadvantage th other firms
-consider probable competitive effect in market of purchaser and supplier especially where either controls 10% of the respective market
Term
failing company doctrine:
Definition
if one company is going to fail in disappear a merger is allowed
Term
Product extension merger
Definition
bleach example - explain- p & g wanted to buy clorx it was already established, but then they would benefit their product using the new "clorx"
Term
Federal Trade Comission:
Definition
enforces section 5 of the FTC Act-- prove and stop a violation of inpiency -- can get you into trouble if they think you are "planning" on doing something
Term
What can the FTC order you to do
Definition
Cease and Desist order: daily fine

consent order- happens when they decide to settle
Term
What can the FTC order you to do
Definition
Cease and Desist order: daily fine

consent order- happens when they decide to settle
Term
what can ftc do?
Definition
they have a lot of power-- they can issue regulations for entire industries: ex - tabaco
Term
FTC - “unfair methods of competition”
Definition
o Related to how companies are marketing to give them an unfair advantage over competitors
Term
FTC “Deceptive Trade Practices”
Definition
o If you have certain Key Words in your ads the FTC will come in and review it
Term
FTC: “Regular price” or manufacturers’ list price may only be used if it in fact regularly sells at that price, example
Definition
- Have a key word list to search advertisements (some of these words are “free” and “regular price”
FTC v. Mary Carter Paint
Term
FTC: “Bait and Switch”
Definition
- Sears is the corporation that has been sued by the FTC the most time. Not always clear what the law is until you have precedents. So when you are on the cutting edge, you have the risk to be sued cause you work in the gray area

Classic Bait and switch:
o When the customer gets there to buy it, the store doesn’t have it. It will be at a great price and even when people are slightly thinking about buying it they will want to buy it because it is such a good price. That is the “bait.” When they get to the store, employee says, “Sorry, we are sold out. But we have this other model that costs $200.” Have already made the decision to buy a washing machine and you have made the trip to the store already so you psychologically want to complete the sale and you will buy even when the product is “switched.”
Term
how does sears protect themselves from "bait and switch"
Definition
o Sears covers themselves by saying they will give you a “rain check” and when more of the product comes in you will have one on reserve. If no more of the items come in, you are entitled to one of equal or greater value at the same price.
Term
Recent Developments in Trade Practice Regulation
Definition
-- Corrective Advertising  Will correct misconceptions in advertisements

- Advertising Substantiation  if you are making a claim, you must be able to substantiate it, in other words, be able to prove what you claim

- Comparative Advertising
Term
Unfair or Deceptive Trade Practices: FTC uses
Definition
“fool” test but not “crazy man” test
- We will protect all the fools from being tricked, but it the ad is so outrageous only a crazy man would believe it then we can’t help you
Term
- Fair Labor Standards Act, 1938:
Definition
restricted child labor and set minimum wage for the first time; the 1938 minimum wage was $.25 an hour
Came from the textile factories out east
Term
The Wagner Act – 1935
Definition
-Rights of employees to organize and bargain collectively
-Outlawed certain acts by employers
-Allowed employees to elect collective-bargaining
-Created NLRB
-Unfair Labor Practices by Employers
Term
- Rights of employees to organize and bargain collectively
o
Definition
They must bargain as a group, cannot bargain for yourself
Term
- Outlawed certain acts by employers
Definition
o “unfair labor practices”
o Remove most of the weapons that employers could use, no leverage therefore reduces power
 Did so by saying certain things were unfair labor practices
 Unions then become m ore powerful
Term
- Created NLRB
Definition
o National Labor Relations Board
o Federal government preempting the field
 When this was created, it was deemed the only government agency where they could hold elections in the workplace
o Mediator for complaints
 If mediator thinks that employer is violating the Wagner Act, then they would go to the NLRB
Term
- Unfair Labor Practices by Employers
Definition
o Wagner is pro-Union/Labor
o Only wanted to boost the Unions, very one-sided, nothing in it for employers
o Boosted Union membership
Term
Things employers can't do according to wagner act
Definition
1. Refusing to bargain in good faith
2. Employers cannot interfere with efforts of employees to join a Union
3. Employers cannot dominate the Union
4. Employers cannot discriminate against Union members
5. Cannot discriminate against employees for filing charges
6. Employer cannot agree with the union to create a secondary boycott
Term
Taft-Hartley Act (1947), Stakeholder Issues
Definition
Same as wagner: 100% pro employer and then some
Term
Things unions can't do: taft hartley act
Definition
1. Unions refusing to bargain in good faith
2. Union cannot be caught coercing an employee to join union
3. Causing an employer to discriminate against non-union members
4. Requiring excessive fees of members
5. Unions cannot engage in “Featherbedding”
6. Union cannot Picket for recognition
7. Cannot agree with employer to a secondary boycott
Term
- 80 day “Cooling-Off” period
Definition
o Hasn’t been seen for a while
o If you have a large enough strike, it could affect national defense


 US president can stop the strike and make the workers go back to work for 80 days because it is a national defense issue
 If you put people back to work, they are happier and no tempers are flaring and they will cool off and hopefully will get a settlement in 80 days.
Term
NLRB
Definition
- Supervise elections
- Adjudicate charges
- Jurisdiction over
- Interstate commerce
- “Cease and desist” order
o One side or the other complains and says someone is discriminating. NLRB can issue a cease and desist order that says quit discriminating
o After this, they might adjudicate the charges
Term
Landrum-Griffin Act: 1959
Definition
- Caused as a result of corruption and irresponsibility; included embezzlement and conversion
-- Called the “Bill of Rights” for union members
Term
What were the rights given to union memebers from the-- “Bill of Rights” for union members
aka - Landrum-Griffin Act
Definition
o Participate in elections and transactions
o Free expression
o Vote on dues
o The right to sue the union
o Fair hearing before disciplinary action
o Copy of collective bargaining agreement
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