creation

mountain dew was created as a whisky mixer.

creation

mountain dew was named after a slang term for moonshine

creation

mountain dew was created by the Hartman brothers

pepsi

pepsi makes mountain dew and was started in 1897

pepsi

in WWI there were 250 bottel companys in the chain

pepsi

the founder Bradham left and it was finaly bought by the loft candy company

pepsi

in 1939 pepsi did the first radio jingle

pepsi

1941 Loft merged with pepsi and became the pepsi cola company

pepsi

they later changed the name to pepsico.inc when it merged with frito lay in 1965.

pepsi

from 1960 to 1990 pepsi acquierd many drinks such as mountain dew in 1964 and slice in the same year,mug rootbeer was acquired in 1986 and all sport sports beverage in 1991.

pepsi

in 1972 they started importing a russian vodka know as stolichnaya into the united states and became the first western company allowed to sell in russia.

pepsi

in the 1970's and 1980's pepsi branched out and bought fast food chains pizza hut in 1977 taco bell in 1978 and KFC in 1986.

pepsi

in 1997 pepsi got rid of the fast food in a spinoff company called tricon global resturants

pepsi

in 1998 pepsi acquired tropicana products for $3.3 million

pepsi

pepsi's main strategy is to invest in big oppertunities. in 1997 this happened when the company expaned its distribution installing over 150,000 vending machines.

pepsi

in 1997 they got rid of the resturants so they could focus on what they do best

current flavors

mountain dew, regular flavor

caffeine free, no caffeine regular flavor

diet, no sugar regular flavor

caffeine free diet, no caffeine or sugar regular flavor

code red, cherry flavor

diet code red, no sugar or calories cherry flavor

live wire, orange flavor

baja blast, exclusive drink to taco bell tropic lime flavor

supernova, strawberry melon flavor

current flavors continued

voltage, raspberry citrus flavor

throwback, regular flavor but with natural surgar

white out, smooth citrus flavor

kickstart orange citrus, orange citrus flavor its like coffee

kickstart fruit punch, fruit flavor its like coffee

kickstart black cherry, black cherry flavor

discontinued flavors

mountain dew red, fruit flavor

diet red, no calorie fruit flavor

pitch black, grape flavor

pitch black II, sour grape flavor

game fuel halo 3, citrus cherry flavor

revolution, wild berry fruit flavor

game fuel WOW horde red, citrus cherry flavor

discontinued flavors

game fuel WOW alliance blue, wild fruit punch flavor

ultra violet, mixed berry flavor

cherry fusion, cherry flavor

distortion, lime flavor

typhoon, strawberry pineapple flavor

flare, berry citrus flavor

crave, sweet and sour apple flavor

diet supernova, strawberry melon flavor

game fuel MW3, citrus cherry

discontinued flavors

game fuel MW3, tropical flavor

dark berry, mixed berry flavor

game fuel halo 4, cherry citrus flavor

game fuel DR3, cherry citrus flavor

game fuel ryse, berry flavor

Dewmocracy

in 2007 mountain dew introduced a public flavor choosing which allowed the public to choose the next mtn dew flavor.

dewmocracy

three flavors were available for testing voltage, revolution, and supernova

dewmocracy

it is cited as one of the earliest and longest runnning examples crowdsourcing. 

dewmocracy

voting was done in online games.

dewmocracy

the event ended on august 17 2008

dewmocracy

the winning flavor was voltage and was released on december 29 2008

dewmocracy 2

started in july 2009 

dewmocracy 2

the voting was more open with facebook twitter and youtube being added to the votes

dewmocracy 2

the three flavors that were available were distortion, white out, and typhoon

dewmocracy 2

voting was available from april 19 2010 until june 14

dewmocracy 2

 white out was the winning flavor

 game fuel

mountain dew used game fuel to market the drink to gamers 

game fuel

shortly after the made a new flavor called game fuel for xbox 360's Halo 3.

game fuel

after 12 weeks the flavor was discontinued

game fuel

two years later they released two flavors for the MMORPG world of warcraft

game fuel

the WOW flavors were discontinued after 12 weeks

game fuel

game fuel returened again for modern warfare 3 on august 24 2011

game fuel

modern warfare's game fuel was discontinued after 12 weeks

game fuel

game fuel returned again in 2012 for Halo 4

game fuel

it also returned in 2013 for the xbox one and its games dead rising 3, forza 5, and ryse son of rome.

game fuel

the original flavor has returned to shelves but not promoting any game. it is unclear if mountain dew has made it a permanate addition.

mtn dew tour

mtn dew has been sponsoring sports since the late 1990's

fanDEWmonium

similar to dewmocracy but with eight diet flavors insted of three regular flavors

fanDEWmonium

five of the flavors were diet variations  of the dewmocracy flavors

fanDEWmonium

diet supernova won with 55% of the votes but was removed from shelves due to poor sales

back by popular DEWmand

mountain dew announced that they would be re relaseing old favorites 

back by popular DEWmand

pitch black and supernova returned to all stores while typhoon came back in 2 liter bottles at walmart only