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BU-JR107-exam1(1-9)
terms 1-9
11
Communication
Undergraduate 3
10/19/2009

Additional Communication Flashcards

 


 

Cards

Term
Aliteracy
Definition

being able to read but not willing to do so


*the willingness to read affects how the message gets across

Term
Acquisitions Editor
Definition

person in charge of determining which books a publisher will publish


*readers depend on editor’s decision, good books might not get through and bad books might and vice versa depending on what they think

Term
Print On Demand
Definition

publisher has the book..prints it out, binds and sends it to you when you want it


* Don’t have to wait for a book to be in stock…consumer has to be more involved and actively want the book enough to go through the process

Term
Kindle
Definition

- a software and hardware platformreading e-books and other digital media.


* don’t need a book anymore. Need one device to read all kinds of reading material..saves paper

Term
1st ammendment
Definition
prohibits the Congress from making laws "respecting an establishment of religion", prohibiting the free exercise of religion, infringing on the freedom of speech and infringing on the freedom of the press.
Term
Penny Press
Definition
cheap, tabloid-style papers produced in the middle of the 19th century.
Term
Yellow Journalism
Definition

type of journalism that downplays legitimate news in favor of eye-catching headlines that sell more newspapers. It may feature exaggerations of news events, scandal-mongering, sensationalism, or unprofessional practices by news media organizations or journalists.

 

Term
Pass-along Readership
Definition
people who read magazines but don’t subscribe to them (EX: reading at doctor’s offices etc.)
Term
Craigslist
Definition
a centralized network of online communities, featuring free online classified advertisements
Term
Zines
Definition
a small circulation publication of original or appropriated texts and images usually encompasses any self-published work of minority interest
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