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BU-JR107-exam1(11-30)
terms 11-30
18
Communication
Undergraduate 3
10/19/2009

Additional Communication Flashcards

 


 

Cards

Term

Advertorials

 

Definition

- an advertisement written in the form of an objective opinion editorial, and presented in a printed publication—usually designed to look like a legitimate and independent news story.


*clouds communication…people think its an actual editorial written by a non biased source

Term
Muckraking
Definition

– a form of crusading journalism that primarily used magazines to agitate change


*can get point across to large audience that can speed up process of change

Term
Day-and-date model
Definition
when they relase a movie in theaters and release same day to dvd and video…done with things that might not be as successful strictly in theatres
Term
Blockbuster mentality
Definition
sure thing profitable movie…no risks
*not getting anything new...follow a certain pattern for profit not a legit movie
Term
Concept Film
Definition
movies that can be described in one line
*don’t need to do much research to find what movie is about…just look at title.
Term
Post Production
Definition
editing…sound, voice overs, music etc.
Term
Radio act of 1927
Definition
- a United States federal law that required all seafaring vessels to maintain 24-hour radio watch and keep in contact with nearby ships and coastal radio stations.
Term
Deregulation
Definition
the removal or simplification of government rules and regulations that constrain the operation of market forces
Term
Franchise
Definition
movies produced with full intention of producing several sequels
Term
Sirius-XM
Definition
Term
Bit Torrent
Definition
a peer-to-peer file sharing protocol used for distributing large amounts of data. BitTorrent is one of the most common protocols for transferring large files
Term
Piracy
Definition
– illegal recording and sale of copywrited material
Term
Pandora
Definition
Term
Emmis Communications
Definition
media conglomerate based in Indianapolis, Indiana. The company owns radio stations and magazines in multiple countries
Term
Podcatcher
Definition
means of receiving a podcast (itunes, zune)
Term
Microradio
Definition
low power radio broadcasting transmitted to a small number of listeners
Term
Plugola
Definition
Advertising or publicity that is intended for self-promotion and not paid for or underwritten by an independent sponsor
Term
Jack Valenti
Definition
long-time president of the Motion Picture Association of America. During his 38-year tenure in the MPAA, he created the MPAA film rating system, and he was generally regarded as one of the most influential pro-copyright lobbyists in the world.
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