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a set of related actions that managers take to increase their company's performance |
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capital that cannot be recovered if a company fails and goes bankrupt |
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returns that shareholders earn from purchasing shares in company
Sources a. capital appreciation b. dividends |
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determinants of shareholder value |
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-effectiveness of strategies -profitability (ROIC) -shareholder value -profit growth |
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when a company has profitability greater than avg profitability and profit growth of other comps |
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managers conception of how the set of strategies their company pursues mesh together into a congruent whole |
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levels of strategic management |
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- Corporate: CEO, board of directors, corp staff
- Business: Divisional managers and staff [Finance, Mktg, Production]
- Functional - functional managers [HR in Finance]
Ex. GE |
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Strategic Planning Process |
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1. Select corp mission and goals 2. Analyze external environment - Opps & Threats 3. Analyze internal environment - Strengths & Weaknesses 4. Select strategies 5. Implement strategies |
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criticisms of formal planning model |
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1. unpredictability of real world 2. role lower-level managers can play 3. success often a result of serendipity (stumbling across good thinks unexpectedly), not rational strategizing |
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Henry Mintzberg model of strategy development |
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Deliberate - planned; formal top-down Emergent - unplanned responses to unforseen circumstances; autonomous action by individual managers deep within org |
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- prior hypothesis bias: strong prior beliefs about relationship between two variables - escalating commitment: committed significant resources - reasoning by analogy: simple analogies to solve complex problem - representativeness: tendency to generalize - illusion of control: overestimating one's ability to control events |
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techniques to improve decision making |
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- devil's advocacy - dialectic inquiry: generation of a plan (thesis) and a counterplan (antithesis); debate - outside view: view past strategic initiatives |
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- accounting measures - ROI - firm's NPV - well-being of the stakeholders |
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ROIC = NOPLAT / IC
NOPLAT = revenue - COGS - operating ex - depreciation - adj taxes IC = shareholder's equity + debt |
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(1) Monopoly - when the company has the whole market to itself
(2) Ricardian - when the company has unique and valuable resources and capabilities that others don't
(3) Schumpeterian - when the company comes up with an innovation, and has a patent or exclusive rights |
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