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Biases
Indv. and Society
18
Sociology
Undergraduate 1
02/07/2012

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Cards

Term
dichotomous
Definition
either/or mutually exclusive
Term
continuous
Definition
fall on spectrum between two extremes
Term
schemas
Definition
expectations of the world based on past experience
Term
heuristics
Definition
shortcuts people use to make judgements
Term
barnum statements
Definition
the tendency to accept certain vague or worthless information as true
Term
assimilation bias
Definition
making data fit existing schema
Term
Representative bias
Definition
people judge the probability or frequency of a hypothesis by considering how much the hypothesis resembles available data
Term
availability bias
Definition
Judging the frequency, probability,
likelihood of an event according to how
easily examples come to min
Term
fundamental attribution error
Definition
When explaining the behavior of others, we
 Attribute their behavior to internal factors
 And we ignore external factors
Term
basic research
Definition
knowledge for knowledge
Term
applied research
Definition
seeking solutions to problems
Term
archival research
Definition
Comb existing records to test a hypothesis
Term
naturalistic observation
Definition
Observe a naturally occurring behavio
Term
survey
Definition
 A sample from a population are asked questions
about behavior, attitudes, or thoughts
Term
case study
Definition
Intensive investigation of an individual or a small
group of peopl
Term
correlation research
Definition
Describes relationships between two
continuous variable
Term
experimental research
Definition
Investigates causal relationships between
factor
Term
advantage/disadvantage of experiment
Definition
Describe and predict
behavior
 Useful when ethical
considerations prevent
true experimentatio
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