Term
| 8.02 Avoiding False or Deceptive Statements |
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Definition
| Do not make false, deceptive, misleading, exaggerated, or fraudulent public statements. Don't implement non-behavior-analytic interventions. If you do at any point, you must use the following disclaimer: "These interventions are not behavior-analytic in nature and are not covered by my BACB credential." Don't advertise, identify, or bill for non-behavior-analytic services under the pretense of being behavior-analytic. |
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Term
| 8.03 Intellectual Property |
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Definition
| You must get permission to use trademarked or copyrighted materials as required by law. Always give appropriate credit to authors when presenting information via lectures, workshops, etc. |
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Term
| 8.04 Statements by Others |
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Definition
| You must take responsibility for any public statements made on your behalf when you hire other people to represent or promote your professional practice, products, or activities. Make reasonable efforts to prevent others (whom you do not oversee) from making deceptive statements concerning their practices or professional or scientific activities. If you learn about any deceptive statements, you must correct these statements. Paid advertisement relating to your activities must be identified as such, unless it is apparent from the context. |
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Term
| 8.05 Media Presentations and Media-Based Services |
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Definition
| If you are using electronic media, you must obtain and maintain knowledge regarding the security and limitations of electronic media in order to adhere to the BACB code. If delivering presentations via electronic media, do not disclose personally identifiable information unless the client/participant/research associate has consented in writing. When providing advice or comment by means of electronic media or public lectures, etc. take reasonable care to make sure that your statements are based on appropriate behavior-analytic literature and practice, statements are consistent with BACB code, and the advice or comment does not create an agreement for service with the recipient. |
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Term
| 8.06 Testimonials and Advertising |
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Definition
| You may advertise by describing your services, quality of staff, and objective outcome data in accordance with applicable laws. Do not solicit or use testimonials about your services from current clients. Testimonials from former clients must identify whether they were solicited or unsolicited, include an accurate statement of the relationship between the behavior analyst and the author of the testimonial, and comply with all applicable laws about claims made in the testimonial. |
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