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Remoteness-how near is it Purity-how free from pain is it Richness-to what extent it will lead to other pleasures Intensity-how powerful is it Certainty-how likely is it to result Extent-how many people it effects Duration-how long it takes |
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equated happiness with pleasure and the absence of pain empirical observation- people desire pleasure and seek to avoid pain study of ethics-undertaken in practical way carefully measuring the possible consequences before deciding which choice to take |
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Definition
lead to extensive social reform affecting banks,parliament,criminal law etc. resulted in people being considered when making laws |
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