Term
| FCC requirement: Sponsorship Identification |
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Definition
-Must be clear to audience who paid for commercial
-No teaser ads in broadcast
-look for sponsorship identification
-Includes VNRs (video news releases) fee
- Ex: station gets fined for running segment that is basically a free commercial |
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Term
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Definition
| FCC seeks revenue sources and this one has been used extensively |
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Term
| FCC mandate: Equal Employment Opportunities |
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Definition
Each station must keep records of its dissemination of job vacancy information
-3rd prong requirement: Outreach programs
-Must have 16 examples of fulfilling this requirement
-Could include: hosting or co-hosting job fairs at universities, scholarship programs, internships, etc
-Some small market stations and religious stations are exempt from outreach requirement |
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Term
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Definition
| Fancy bermuda shorts (appropriate for most interviews) |
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Term
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Definition
| Taking a text or phone call |
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Term
| Finding Real Estate at new job |
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Definition
-Larger stations/markets have housing coordinators
-most the time you're on your own |
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Term
| Discipline for poor employees (PRICE) |
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Definition
P: Pinpoint areas of concern. Must be observable and measurable.
R: Record. Gather information on performance. (specific examples)
I: Involve. Talk to employee about their goals. Develop a coaching strategy together.
C: Coach. Observe and monitor performance. *Never leave employee alone after goal setting. Continually coach them. Praise and reprimand.
E: Evaluation. After agreed upon period, look at results. Summarize performance. Don't leave it to chance, write it down! |
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Term
| Job application process-- exams |
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Definition
-Drug Testing
-Physical
- Can't ask medical history questions
-Written exam (current events, writing samples, mock vosot, etc) |
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Term
| Top Reasons for termination |
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Definition
1. Incompetence
2. Inability to get along with others
3. Dishonesty
4. Negative attitude
5. Lack of motivation |
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Term
| Attorney advice- before firing |
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Definition
1. Can the station afford the adverse publicity if termination is challenged?
2. Did the station fail the employee?
3. What impact will the firing have on the morale of the station?
4. Has the immediate supervisor had any problems with other employees in his/her department? (could be sexual harassment case)
5. Does employee have potential for success in another department?
6. Are there non-work issues creating the observed problem
7. Has employee tried to improve? |
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Term
| Guidelines when you've decided to fire |
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Definition
1. Two station representatives should be present **
2. Don't delay the word. Get to the point
3. Explain the decision, but don't engage in argument or counseling
4. Explain what benefits the employee is entitled to and what they won't qualify for.
5. Let the employee speak. Take note of what is said
6. Be Careful what you say. Take note. Could be basis for lawsuit. Ex: promising letter of rec
7. Review the history, comment on problems and attempts at correcting. Remind him/her of documentation
8. Be courteous |
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Term
| Name a few broadcast unions |
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Definition
-AFTRA: American Federation of Television and Radio ARtists
-DGA: Directors Guild of America
-SAG: Screen Actors Guild
-IBEW: International brotherhood of electrical workers
-IATSE: International alliance of theatrical stage employees
-NABET: National association of broadcast employees and technicians
-WGA: Writers guild of america |
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Term
| National Labors Relations Act |
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Definition
When employees decide to form a union, management cannot:
1. Threaten
2. Interrogate (question union activities)
3. Promise (incentive to not unionize)
4. Spy (show up at informal union meetings)
** Consult a labor attorney |
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Term
| Pros/Cons of Union Membership |
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Definition
Pros: Length of protection. (Employees who have longest history with company are last to go during lay-off)
Con: No disparity in pay. (can't be rewarded for hard work) |
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Term
| Section 315 FCC regulation |
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Definition
-Must offer equal opportunity to political candidates
- Use for a use (use= positive air-time. Includes campaign commercials, old movies, non political commercials, broadcast personalities running for office, etc)
-Exemptions: newscasts, interviews, documentaries, on-the spot news events, third party ads, debates
**Timeliness: opposing candidate must request airtime within 7 days of first use.
-Must sell similar spot for same price. Doesn't have to be exact amount of time.
-Third party ads aren't qualified and can be pulled |
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Term
| PAC- Paid for by Candidate Ad protection |
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Definition
| - Reasonable Access (315) -Lowest Unit Rate: Must sell spot to candidate for lowest rate that spot was offered in the past year. Applies 45 days before a primary and 60 days before an election. |
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Term
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Definition
-Station has NO power of censorship over candidates' material.
-Candidate can go on air and slander, commit libel, station must run ad.
-Ex: candidate goes on non-union TV station and urges firms not to buy ad space from that station. Station MUST run ad.
- Limited to people. Doesn't apply to initiative advertisements.
-EX: Pro-life commercial uses offensive imagery. Doesn't qualify. Station can pull ad. |
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Term
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Definition
-Acceptance of cash, travel, meals, benefits for playing records/plugging products
-Consequences: fines, imprisonment (of guilty individual) , loss of station license |
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Term
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Definition
-Legal
-Station employee promotes personal interest or activity on air. Ex: Broadcast's live from trip at disney resorts
-OK if management knows and it's disclosed ("promotional consideration supplied by....." ) |
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Term
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Definition
-Prohibited
-Elements:
1. Prize
2. Consideration
3. Chance
-Ok if there is "no purchase necessary" |
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Term
| Cost of Purchasing an existing station |
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Definition
-Prices is in multiples of cash flow
- Radio: station costs 15-20 times its cash flow
-TV: station costs 17-18 times its cash flow |
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Term
| Jaime Aiken (KREM) key points |
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Definition
- KREM is not a "TV Station", it's a "content provider". ( New media--> always on twitter, facebook, website). KREM's success attributed to being one of the first in its market with a website.
-Hardest part of job: Gambling. How much do you pay for syndication that won't air for 3-4 years? Hard to judge success. Cable audience is so small, doesn't judge success on broadcast
-Most useful experience: video-journalist in small market. Video-journalism is future of broadcast. (more economical)
-Social media & HR. His generation was safe. Our generation is not. Must
-Role as GM: wears lots of hats
-Programming creates ethical conflict for him. Purchasing trash talk tv shows-- wouldn't let his kids watch them. Will bring in the highest ratings. |
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