matrix of letter for 50 miliseconds

 Identify as many letters as possible

average of four letters

flash matrix of letter for 50 milliseconds

Report on a specific row

could remember most times

Iconic store/Visual sensory register

 Echo store/Auditory sensory register

visual sensory register

Holds visual information for 1 second

Large capacity

information fades quickly

Auditory sensory register

 Holds auditory information for 20 seconds

 Allows processing of melodies

Short-term memory

four-stage process

attention

store

retrieval

Limited capacity

coding via sound

information decays in 15-20 seconds

chunking

Long term memory

capacity and duration

primary--first

recency--last

distinctiveness--unusual

clustering--similar

false --relation

Long-term Storage

 Different types of information

Semantic

Episodic

Procedural

Craik and Lockhart

 deep processing leads to better memory

Rote rehearsal Vs. Elaborate rehearsal

 Rhyming

how it looks

characteristics