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Basic Marketing McCarthy 17e
MKT350 ch 15
20
Marketing
Undergraduate 4
04/23/2011

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Term
Basic Selling Tasks
Definition
order getting, order taking, and supporting
Term
Order Getters
Definition
Concerned with establishing relationships with new customers and developing new business
Term
Order getting
Definition
Seeking possible buyers with a well organized sales presentation designed to sell a good, service, or idea
Term
Order Takers
Definition
sell to the regular or established customers, complete most sales transactions, and maintain relationships with their customers
Term
Order taking
Definition
routine completion of sales made regularly to target customers
Term
Supporting salespeople
Definition
help the order-oriented salespeople, but they dont try to get orders themselves.
Term
Technical specialists
Definition
are supporting salespeople who provide technical assistance to order-oriented salespeople
Term
Missionary specialists
Definition
are supporting salespeople who work for producers-calling on intermediaries and their customers
Term
customer service reps
Definition
work with customers to resilve problems that arise with a purchase, usually after the purchase has been made
Term
job description
Definition
is a written statement of what a salesperson is expected to do
Term
sales quotas
Definition
specific sales or profit goals that someone has targeted
Term
Prospecting
Definition
following all leads in a market in order to find potential customers
Term
Sales presentations
Definition
effort to make a sale or address a customers problem or questions
Term
prepared sales presentation
Definition
approach uses a memorized presentation that is not adapted to each individual customer
Term
consultative selling approach
Definition
involves developing a good understanding of the individual customer's needs before trying to close the sale
Term
Close
Definition
When the salesperson requests an order or asks for the sale
Term
Selling formula approach
Definition
starts with a prepared presentation outline- much like the prepared approach- and leads the customer through some logical steps to a final close
Term
straight salary
Definition
salesperson earns the same amount regardless of how he or she spends time. Most secure for the salesperson
Term
Commission
Definition
often based on a percent of dollar sales, but it may a financial incentie based on other outcomes, such as number of new accounts, customer satisfaction ratings, or customer service problems resolved in some time period... least secure for the salesperson
Term
combination pay method
Definition
Includes some salary and some commission, bonuses, profit sharing, pensions, stock plans, insurance, and other fringe benefits may be included too
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