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| The process involved when individuals or groups select, purchase, use, and dispose of goods services, ideas, or experiences to satisfy their needs and desires. |
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| The relative importances of perceived consequences of the purchase to a consumer. |
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| The belief that choice of a product has potentially negative consequences, either financially, physically, or social. |
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| The process that occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired or ideal state; this recognition initiates the decision-marking process. |
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| The process whereby a consumer searches for appropriate information to make a reasonable decision. |
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| A means of measuring a Web site's success by tracking customers' movement around the company Web site. |
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| The marketing pratice by which marketers deliver advertisements for products a consumer is looking for by watching what the consumer does online. |
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| The dimensions used by consumers to compare competiting product alternatives. |
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| A mental rule of thumb that leads to a speedy decision by simplifying the process. |
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| A pattern of repeat product purchases, accompanied by an underlying positive attitude toward the brand, that is based on the belief that the brand makes products superior to those of its competition. |
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| Consumer satisifcation/dissatisfcation |
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| The overall feelings or attitude a person has about a product after purchasing it. |
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| The anxiety or regret a consumer may feel after choosing from among similar attractive choices. |
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| The process by which people select, organize, and interpret information from the outside world. |
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| The extent to which a stimulus is capable of being registered by a person's sensory receptors. |
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| Hidden messages in advertising. |
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| The extent to which mental-processing activity is devoped to a particular stimulus. |
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| The process of assigning meaning to a stimulus based on prior associations a person has with it and assumptions he or she makes about it. |
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| An internal state that drives us to satisfy needs by activating goal-oriented behavior. |
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| An approach that categorizes motives according to the five levels of importance, the more basic needs being on the bottom of the hierachy and the higher needs at the top. |
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| A relatively permanent change in behavior caused by acquired information or experience. |
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| Behavioral learning theories |
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| Theories of learning that focus on how consumer behavior is changed by external events or stimuli. |
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| The learning that occurs when a stimulus eliciting a response is paired with anouther stimulus that initially does not elicit a response on its own but will cause a similar response over time because of its association with the first stimulus. |
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| Learning that occurs as the result of rewards or punshishment. |
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| Behavior caused by a reaction to one stimulus occurs in the presence of other similar stimuli. |
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| Cognitive learning theory |
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| Theory of learning that stresses the importance of internal mental processes and that views people as peoblem solvers who actively use information from the world around them to master their environment. |
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| Learning that occus when people watch the actions of others and note what happens to them as a result. |
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| A learned predisposition to respond favorably or unfavorably to stimuli on the basis of relatively enduring evaluations of people, objects, and issues. |
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| The feeling component of attitudes; refers to the overall emotional response a personal has to a product. |
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| The KNOWING component of attitudes; refers to the beliefs or knowledge a person hs about a prodcut and its important characteristics. |
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| The DOING component of attitudes; involves a consumer's intention to do something, such as the intention to purcahse or use a certin product. |
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| The set of unique psychological characteristics that consistently infleunces the way a person response to situations in the environment. |
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| An individual's self-image that is composed of a mixture f beliefs, observations, and feelings about personal attributes. |
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| A means of characterizing consumers within a family structure on the basis of different stages through which people pass as they grow older. |
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| The pattern of living that determines how people choose to spend their time, money, and energy and that reflects their values, tastes, and preferences. |
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| The use of psychological, sociological, and anthropological factors to construct market segments. |
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| The values, beliefs, customs, and tastes valued by a group of people. |
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| A group within a society whose members share a distinctive set of beliefs, characteristics, or common experiences. |
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| The overall rank of social standing of groups of people within a sociaety according to the value assigned to factors such as family background, education, occupation, and income. |
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| Visible markets that porvide a way for people to flaunt their membership in higher social classes (or at least to make others believe they are members). |
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| The hundreds of millions of global consumers who now enjoy a level of purchasing power that's sufficient to let them afford high-quality products- except for big-ticket items like college educations, housing, or luxury cars. |
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| An actual or imaginary individual or group that has a significant effect on an individual's evaluations, aspirations, or behavior. |
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| A change in beliefs or actions as a reaction to real or imagined group pressure. |
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| A person who is frequently able to influence others' attitudes or behaviors by virtue of his or her active interest and expertise in one or more product categories. |
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| Society's expectation regarding the appropriate attitudes, behaviors, and appearance for men and women. |
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| Consumer-to-consumer (C2C) e-commerce |
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| Communications and purchases that occur among individuals without directly involving the manufacturer or retailer. |
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