Term
| What are the # components of Quality Score? |
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Definition
Landing Page Experience
Ad Relevance
Expected CTR |
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Term
| How many Accounts can a self serve advertiser have? |
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Definition
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Term
| When you would submit a PMA Expedite? |
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Definition
| If the Ad/Keywords have been pending for more than 48 hours |
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Term
| What is not an option used by support teams to locate a bing advertiser in UCM |
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Definition
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Term
| List 3 Bing Ads shell accounts |
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Definition
Self Serve
Self Serve Plus and Premium |
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Term
| Which tab in Bing ads can the advertiser apply force bill |
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Definition
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Term
| Where can we view current threhold billing |
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Definition
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Term
| Wre would you apply promos/Coupons |
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Definition
Payment Methods
Details tab. |
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Term
|
Definition
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Term
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Definition
debit\cc
check
bank\wire
coupon |
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Term
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Definition
Keyword insertion
Parameters
Keyword destination URL
Default Text |
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Term
|
Definition
Landing page Experience
Ad Relevance
Expected CTR |
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Term
|
Definition
Customer
Account
Campaign
Ad Group
Ads
Keywords |
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Term
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Definition
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Term
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Definition
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Term
QBR
Qulaity Based Ranking |
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Definition
UPM-manualy assigned
Dior-system assigned |
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Term
|
Definition
CTR
CPC
Max CPC
Actual CPC
Average CPC |
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Term
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Definition
Ad text 25
Ad title 71
Display URl 35
Destination URl 1024 |
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Term
| How many credit cards can you have per account? |
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Definition
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Term
|
Definition
Standard Selfserve
Plus
Premium |
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Term
|
Definition
| Increase or Decrease your ad form showing with % |
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Term
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Definition
Daily Standard
Daily Exselerated
Monthly |
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Term
| What happens when a budget runs out of money |
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Definition
| Campaigns go on pause until they first day of the month or next day depending on type |
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Term
| What match type has the most impressions |
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Definition
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Term
| With Borad match modifier waht does the + do |
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Definition
| Maskes that word required |
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Term
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Definition
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Term
| Difference between credit and refund |
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Definition
Credit applies to account balance
Refund applies to card |
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Term
| Differernce campiagn out of budget and limited by budget |
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Definition
limited account wont show as often
Out of Budget you are out of budget
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Term
| Advantages of using keyword insertion |
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Definition
Relevance
allows you to use different keywords in the search
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Term
|
Definition
Pendig
pause
credit hold
hold
inacitve |
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Term
| Can we bid on trademarks in most markets |
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Definition
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Term
| What are the 5 targeting extentsions |
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Definition
location
demographic
time of day
day of week
device |
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