Term
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Definition
| you want to take your donor/patron to the next level |
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Term
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Definition
| a tactic that allows many charitable organizations to build large donor constituencies |
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Term
| List the ways to identify if your organization is ready to use Direct Mail fundraising |
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Definition
- Are you a top of mind charitable organization
- Is your cause simple and attractive
- Do you have money to invest in software/hardware to administer direct mail requests
- Is your donor acquisition cost low
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Term
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Definition
| an activity that is designed to accomplish a variety of objectives, of which one is to invite constituents to become involved and learn more about the organization |
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Term
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Definition
| a large dollar amount given to the organization for its fundraising |
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Term
| List the ways in which Major Gift fundraising is different from Mass Marketing |
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Definition
- It is a personal ask
- The prospective major gift donor has been carefully researched
- The prospect is qualified according to the LAI method (Linkage-Ability-Interest)
- Volunteers and board members are best at solicitation
- The ask is for a very specific amount and purpose
- The gift may be made over a period of 5 years
- There is more communication and stewardship following the gift
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Term
| List the sequential steps to a major gift effort |
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Definition
- Prospect identification
- Prospect qualification
- Establishing purpose
- Recruit solicitors
- Train solicitors
- Match solicitors with prospects
- Solicit gifts
- Confirm gifts in writing
- Set up administrative system for gift management
- Communicate with donors
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Term
| List ways to overcome fear of Face-to-Face Major Gift soliciting |
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Definition
- realize you NEED to raise more money
- realize and understand that major gifts are the best way to raise money
- talk about fears and uncertainties
- get proper training and support
- talk to donors first to thank them
- make the first solicitation visit with an experienced partner
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Term
| Corporate Donations & Sponsorships |
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Definition
| seeking corporate support in the form of monetary or gift donations |
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Term
| List the 3 strategic ways in which Foundation and Corporate fundraising differ |
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Definition
- With corporations it is extremely important to know someone on the inside
- Corporations tend to give expecting something in return (in some cases, permission to enhance their corporate image in their market/community)
- Giving patterns vary widely in corporations (some are philanthropic and others want direct pay-off
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Term
| Sponsorships of Special Events |
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Definition
| A source of income in which formal arrangements with the corporation allow the transfer of funds from its marketing department to the arts organization, in exchange for marketing benefit |
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Term
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Definition
| the request (at least two years in advance) for monetary grants for fundraising revenue, from well-known Foundations |
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