Shared Flashcard Set

Details

Arts Management 1 Exam Prep
Lesson 6
13
Art/Design
Undergraduate 2
08/15/2011

Additional Art/Design Flashcards

 


 

Cards

Term
Marketing
Definition
a process carried out to facilitate the sale of a product or service
Term
List the 3 Basic Marketing Approaches
Definition
  • Production
  • Sales
  • Customer
Term
Marketing Mix
Definition
combo of elements that give a clear picture of the product or service you are marketing
Term
List the 5 P's of Marketing
Definition
  • Product
  • Place
  • Price
  • People
  • Promotion
Term
List the 4 Promotion Techniques
Definition
  • Personal Selling
  • Advertising
  • Publicity
  • Sales Promotion
Term
Market Segments
Definition
Refers to groups of buyers who have similar wants and needs
Term
Marketing Plan
Definition
a tool that you create to act as a road map for your marketing activities for a given period of time, in order to raise market share and attract customers
Term
Goal
Definition
what you hope to achieve
Term
Strategies
Definition
ways you would like to achieve your goals
Term
Task
Definition
actions carried out to achieve the goals
Term
Goals must be "SMART"
Definition
  • Specific
  • Measurable
  • Attainable
  • Realistic
  • Time specific
Term
Public Relations
Definition
attention that you draw to the whole image of the organization that you got for free and communicating and managing what is said about the organization to the public (component of marketing)
Term
Publicity
Definition
influencing the public to buy or participate in your product (component of both PR and Marketing)
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