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ART 149 Final
2-D design concepts
23
Art/Design
Undergraduate 1
12/14/2011

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Cards

Term
Composition
Definition
the division of space
Term
Fill the Frame
Definition
Creates figure ground relationship
Term
Linear Structure
Definition
actual and implied lines which can act as a basis for design
Term
types of lines
Definition
1. Actual Lines
2. The edge between to contrasted areas of value
3. The centers of shapes or volumes
4. Continuations (Gestault Principle)
5. Eye Lines (The projected direction of a figure's gaze within a composition)
Term
Basic Linear Structures
Definition
1. Rigid
2. Implied
3. Radial
4. Related Diagonals
5. Organic
6. Organic and rigid
7. Related Curves
8. Triangle
9. Diamond
10. Circle
Term
Grid Structure
Definition
Only uses Horizontal and vertical lines to define structure
Term
Implied grid structure
Definition
when subject matter creates implied lines in a grid structure form
Term
Related curves structure
Definition
depends on contours of curved objects to create divisions
Term
Organic structure
Definition
depends on natural organic structures to create divisions
Term
Related diagonals structure
Definition
creates a grid work of diagonal lines (moves the eye)
Term
Radial structure
Definition
actual or implied lines that seem to emanate from a central point
Term
Triangle structure
Definition
usually represents madonna and child
Term
Rule of thirds
Definition
divided into 3 sections (golden section)
Term
figure/ground relationship
Definition
created by
-selective focus
-lights and darks (contrast)
-physical proximity
Term
Gestault Theory
Definition
Theory of mind & brain
Operational principal of the brain
- holistic
-parallel
-analog
-self organizing tendencies

the whole is different from the sum of its parts
Term
Gestault laws of perceptual organization
Definition
1. Law of Proximity
2. Law of Similarity
3. Law of Closure
4. Law of Simplicity
5. Law of Continuation
6. Law of Segregation
Term
Harmony
Definition
the quality of relating the visual elements of a composition
Term
variety
Definition
differences achieved by adding opposing, contrasting, diversifying or changing elements within a design
Term
contrast
Definition
a visual difference that is strong enough to make two distinct elements from eachother
Term
types of contrast
Definition
point/line
area/body
large/small
hard/soft
thick/thin
transparent/opaque
much/little
sweet/sour
horizontal/vertical
area/line
smooth/rough
broad/narrow
light/heavy
dark/light
liquid/solid
strong/weak
loud/soft
plane/volume
high/low
long/short
still/moving
light/dark
continuous/intermittent
straight/curved
pointed/blunt
diagonal/circular
Term
texture
Definition
actual or alluded surface quality referring to touch
Term
pattern
Definition
repetition of elements within a design
Term
texture-like effects
Definition
the repetition of a small element to create the visual of texture
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