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AQA Economics Unit 3 Chapter 2: The Objectives of Firms
Key definitions
33
Economics
12th Grade
05/22/2014

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Term
Profits
Definition
When total income or revenue is greater than total cost.
Term
Total revenue
Definition
What the firm receives for the sale of its product: price x number sold.
Term
Average revenue
Definition
Total revenue / number sold.
Term
Marginal revenue
Definition
The addition to total revenue from the production of one extra unit.
Term
Total profit
Definition
Total revenue minus total costs.
Term
Normal profit
Definition
The amount required to keep a factor employed in its present activity in the long run.
Term
Profit maximisation
Definition
Where a firm chooses a level of output where marginal revenue is equal to marginal costs.
Term
Supernormal profit
Definition
A return above normal profit - a surplus payment.
Term
Sub-normal profit
Definition
Profit below normal which should lead to the firm(s) leaving the industry.
Term
Entrepreneur
Definition
Individual who organises the factors of production in order to make a profit.
Term
Public Limited Company (PLC)
Definition
A firm owned by a group of shareholders whose shares can be traded on the London Stock Exchange.
Term
Corporation
Definition
A private enterprise firm incorporated with the Registrar of Companies.
Term
Director
Definition
An individual elected by a company's shareholders to set corporate policies.
Term
Perks
Definition
Non-monetary benefits such as a company car provided by a firm.
Term
Dividends
Definition
Financial returns from the ownership of shares in a firm.
Term
Share options
Definition
The rights to buy or sell stock at an agreed price.
Term
Annual General Meeting (AGM)
Definition
Annual meeting where shareholders can discuss the accounts and elect directors.
Term
Activist shareholders
Definition
Shareholders who strive for greater dividends and may mobilise other shareholders to oppose management.
Term
Hostile bid
Definition
A bid to buy shares in an attempt to gain control of the firm, which is opposed by the firm's directors who fear job loss.
Term
Satisficing
Definition
The production by a firm of satisfactory but not maximum profit.
Term
Stakeholders
Definition
Firms, organisations or individuals with an interest in the firm.
Term
Carbon footprint
Definition
The amount of greenhouses gases produced measured in terms of Carbon Dioxide.
Term
Corporate citizenship
Definition
Indicates that organisations embrace sustainable development.
Term
Market share
Definition
Percentage of the total market held by the company.
Term
Market power
Definition
When a firm has the ability to exert influence over the quantity of goods traded or the price at which they are sold.
Term
Rational choice theory
Definition
Where all costs and benefits are taken into account before a decision is made.
Term
Capital market discipline
Definition
Where a firm may be taken over by other firms if they appear to be making lower profits than their assets would suggest.
Term
Delisting
Definition
Refers to the practice of removing stock of a company from a stock exchange so that investors can no longer trade shares of the stock on that exchange.
Term
Innovation
Definition
Turning invention into commercial use - introducing a new product or process.
Term
Horizontal integration
Definition
Where two firms at the same stage of production combine.
Term
Vertical integration
Definition
Where firms at different stages of production combine.
Term
Conglomerate merger
Definition
Where firms with no obvious connection combine.
Term
Lateral merger
Definition
A particular type of horizontal merger.
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