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| the distribution of individual preferences for or evaluations of a given issue, candidate or institution within a specific population |
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| the process most notably in families and schools by which we develop our political attidues, values, and beliefs |
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| those citizens who follow public affairs carefully |
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| system designed to reduce voter fraud by limiting voting to those who have established eligibility by submitting the proper form |
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| a secret ballot printed by the state |
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| the proportion of the voting-age public that votes, sometimes defined as the number of registered voters that vote |
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| An informal and subjective affiliation with a political party that most people acqure in childhood |
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how voters feel about a candidate's background personality, leadership ability, and other personal qualities |
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