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| Person who favors more limited and local government, less government regulation of markets, more social comformity to traditional norms and values, and tougher policies toward criminals |
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| Average citizens and what they want or believe |
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| Phrase coined by Joseph Kraft in 1968 to refer to Americas who have moved out of poverty but are not yet affluent and who cherish traditional values |
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| People, whatever their economic status, who uphold traditional values, especially against the the 60s counter-culture |
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| A measure of one's social standing obtained by combining factors such as education, income, and occupation |
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| The moral teachings of religious institutions on religious, social, or economic issues |
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| Differences in the political views and voting behavior of men and women |
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| A survey of public opinion |
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| A sample selected in such a way that any member of the population being surveyed has a chance to be interviewed |
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| A person who favors a more active federal government for regulating business, supporting social welfare, and protecting minority rights, but who prefer less regulation of private social conduct |
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| The difference between the results of two surveys or samples (ex. if one survey says 60% are pro-life and one says 50%, error is 10%) |
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| People who wish to maximize the personal liberty on both economic and social issues. Prefer small, weak government that has limited control over economy or personal lives |
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| People who hold liberal views on economic matters and conservative views on social matters. Started from an agriculturally-based movement |
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| A standard of right and proper conduct that helps determine the range of acceptable social behavior and policy options |
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