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| A journalist who searches through the activites of public officials and organizations seeking to expose conduct contrary to the public interest |
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| A brief statement no longer than a few words used on a radio or television broadcast. |
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| A rule of the federal communications commission (FCC) stating that if a broadcaster sells time to one candidate for office, he or she must be willing to sell equal time to opposing candidates. |
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| A rule of the FCC that if a person is attacked on a broadcast other than in a regular news program, that person has the right to reply over that same station. |
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| Political Editorializing Rule |
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| A rule of the FCC that if a broadcaster endorses a candidate, the opposing candidate has a right to reply |
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| A former rule of the FCC that required broadcasters to give time to opposing views if they broadcasted a program giving one side of a controversial issue. |
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| An area easily reached by a television signal. There are about 200 markets in the world. |
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| Information provided to the media by an anonymous public official as a way of testing the public reaction to a possible policy or appointment. |
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| Words that reflect a value judgment, used to persuade the listener without making an argument. |
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| Paying attention only to those parts of a newspaper or broadcast story with which one agrees. Studies suggest that this is how people view political ads on television. |
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| Media reports about public events that are regularly covered by reporters and that involve simple, easily described acts and events. |
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| Media reports about public events knowable to any reporter who cares to inquire, but involving acts and statements not routinely covered by reporters. |
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