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Definition
| You can abbreviate Company, Corporation, Brothers, Limited and Incorporated only at the end of a company name. There is not comma between the company name and the title, even if it's included in the formal name. |
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Term
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Definition
The formal name doesn't need to be included in the first reference, but it should be contained in the body of any story where the subject could affect the company's business.
When the full corporate name is not in the story it should be included in a self-contained paragraph separate from the bottom of the story after a dash. |
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Term
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Definition
Follow the spelling and capitalization preferred by the company. Capitalize the first letter of a company name if it's the beginning of a sentence.
Ex. eBay |
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Term
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Definition
Don't use all-capital-letter names unless the letters are individually pronounced.
Ex. BMW or Ikea |
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Term
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Definition
| Don't use symbols like exclamation points, plus signs or asterisks that are a part of the the company name, because it might distract or confuse the reader. |
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