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Presentation of ideas to compel some action |
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Presentation of ideas to present common understanding |
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Claim/Assertion/Proposition/Thesis |
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That which the author wants the reader to accept as true and reasonable |
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Material used to support/explain/embellish an opinion or explanation |
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Acknowledging an opponent's reasonable arguments |
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Prove wrong those arguments not reasonable |
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Information that can be proven objectively to be true |
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An interpretation of numerical data |
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Interview/Survey/Questionnaire |
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First hand information from a primary source |
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Information from personal experience representative of a general pattern |
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Personal interpretation of facts |
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Comparison/Allusion/Analogy |
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Information comparing easily accepted examples with unfamiliar subjects |
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Information from an expert on a given subject |
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Information asserted as a result from another event |
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Based on credibility of author |
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Based on a number of examples from which a conclusion is drawn *Specific to general |
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Based on a general principal applied to a specific case originated from inductive |
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People who are not convinced by reason alone |
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They need to feel understood before they can contemplate changing ideas |
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Defensive fearful audiences resist new positions |
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