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Definition
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Term
| What are the two basic human needs that are fulfilled by marriage? |
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Definition
| Two sexual emotional companionship, Deisre or Eros |
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Term
| What are the durable and dependable relationships with care? |
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Definition
| Domesticity or Kinship, both of which are biological human needs that seem universal to marriage |
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Term
| What do Social needs include, but are not limited by? |
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Definition
| Social needs are not limited to child rearing, emotional connection/relationships, economic support, and status |
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| What are the biological needs? |
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Definition
| fulfilling sexual desires and procreation |
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Term
| Heterosexual monogamous marriages |
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Definition
| marriages between a man and a woman |
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Definition
same sex marriages, marrying someone of the same sex:
same sex was still frowned upon at the time of this book these individuals did not want to have someone take away their happiness if they had sexual desires and feelings for the same sex. |
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Definition
relationships for two reasons:
1) before they got married they were living with that person to see their tendencies and see how they were in their home life because that can be completely different from how they are out in public
2) people did not like to feel pressured to get married and they would have their control over financial situations instead of having to share it. |
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Definition
| mirrored a relationship any heterosexual couple that was practicing a monogamous relationship would have. The only difference was the same sex marriages rather than heterosexual ones. |
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Term
| Three Polyamorous Brother's in law |
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Definition
| three-way marriage amonst three men who set creative sets of principles an dpractices in order to sustain a harmonious menage tois. |
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Term
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Definition
| Often, gay men pursued others not because of domestic relationships, but to rather have friendships. |
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Term
| Mosuo people of southwest China |
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Definition
instead of having marriages and sharing family life iwth spouse, the adult musou children remain in their multi-generational households with their mothers.
The men were able to go back and forth in sleeping chambers with any woman they please |
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Term
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Definition
they practices walking marriages, which involved sexual relationships between 2 people either long term or short term. When a man walks into a woman room, the woman will decide if he can stay or if he must leave.
The children are raised with their mothers family, the father may bring them gifts, but are not involved in their lifes. |
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Term
| Can gay marriages, or three way marriages, or special unions like the Musou provide alternatives for monogamous, heterosexual marriages? |
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Definition
These social arrangements do offer their participants a viable satisfying alternative for family life to heterosexual, monogamous marriage and nuclear family. One's gender, sexual expression, idea of family and union is unique to the individual.
People have a tendency to create the "right-way" to achieve something and if it is not achieved or obtained the particular "right-way" then it is comdemmed wrong!
The concept of love, marriage, and family is their unique to each individual and diverse. If individuals feel that they are satisfied with their unique form of social arrangement and their needs are met, then their particular form of arrangement is no less viable than the heterosexual, monogamous marriage and nuclear family. |
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Term
| Author of Male Consumer as a Loser |
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Definition
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Term
| 1950's/60's what did alcoholic beverages depict men as? |
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Definition
| They saw them as a desirable lifestyle. It portrayed happy heterosexual couples enjoying their beers. |
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Term
| 70s/80's what did the alcoholic ads target? |
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Definition
| Men and their masculinity by depicting images of men drinking after a hard day at work. |
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Term
| Did companies convince men to always buy their products? |
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Definition
| NO, they suggested for them to live a happy and stress free life that includes regular consumption of alcohol. |
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Term
| Ads in the 2000, how did the focus change? |
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Definition
| The ads were less about leisure as a reward for hard work and more about leisure as a lifestyle in and of itself. Therefore men are not working in these ads- they recreate. |
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Term
| What is the white male loser? |
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Definition
The beer and liquor ads convey men as the white male loser, whose life is separate from paid labor. These loser men, are often hanging out with their friends and mock their loser status and engage with sexy fantasty women.
In these ads men do not work and they are not drinking as a reward for hard work, but as a leisure lifestyle.
When they are rejected by the women, they are not upset, because they have their buds and beer. |
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Term
| Who are the ones depicted in the ads? |
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Definition
professional athletes, models that people are familiar with.
This brings in more demand because these big time athletes are now drinking their product and they want other individuals to do so as well. |
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Term
| What race are the people who are in ads |
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Definition
Typically it is white males that are heterosexual and are wealthy who are involved with their partner and the beer they present in the ads is clean and clear:
However times are changing:
Dos Equis, Red Stripe |
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Term
| What are the two categories for drinking ads now? |
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Definition
The losers who examine that someone is a chump and has no masculinity as male figures. Are always the one being humiliated
The buddies: precariousness of individual men's masculine state is offset by the safety of the male group.
It's also the place where the man feels safer |
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Term
| How are women depicted in these ads? |
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Definition
Hotties: women are highly sexualized, or fantasized.
They are the prizes for men, and are used to sometimes validate women's masculinity
Bitches: wives, girlfriends, or other women to whom men are emotionally committed are mostly absent from these ads. They are usually brought in only as the sexual blackmailer who is threatening to undermine the men's individual freedom to enjoy erotic pleasures. |
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Term
| What correlates with men and drinking? |
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Definition
Physical intimacy is rationalized through alcohol consumption
Life a regular life if you have beer
Youn gmen are carefree and drinking and bonding with each other, drinkign was already present. |
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Term
| What are the negative connotations of women in these ads? |
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Definition
These women were depicted as scapegoats to alow men to project their anger on them and get revenge on them, while also highly sexualizing them as objects.
Women are also a sign of dancer to men and their group, as they are usually portrayed as the undesirable figure who push men to talk about their feelings. |
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Term
| How do the ads now construct relationships between men and women? |
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Definition
need women as sexual, not emotional
In an ad from budweiser, he tries to listen to the girlfriend when in fact he is watching the game.
This places women as a model for emotional needs that men cannot meet. |
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Term
| Why make men seem more insecure? |
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Definition
| Because during this time, middle class white men were having their privileges eroded. They could feel the white middle class men slipping away. if you weren't powerful, or in control then you might as well "to hell with it" and grab a beer. |
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Term
| When did women begin to disappear? |
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Definition
| during the ads of the 1970's |
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Term
| Who is the author of Drink, Abstinence and male identity in Mexico city |
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Definition
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Term
| What is the role of an alcoholic drink? |
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Definition
The role of drinking was a sign of masculinity.
drinking allowed you to donimate your wife and be closer to your kids
It was also a social gain of trust and acceptance by other men |
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Term
| How is drinking significant in their culture? |
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Definition
Priests- communion by wine
exchange bottles of wines at weddings and consume them formally
form friendships through drinking buddies |
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Term
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Definition
| dominant ideas about what it means to be a proper male |
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Term
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Definition
These provided men with another social group to be a part of with the bond of no longer consuming alcohol.
They realized that drinking made them negligent |
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Term
| Issues even after quitting alcohol |
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Definition
| Being violent at home and doing tasks that were correlated with over masculating themselves. |
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| Author of Dude your a fag |
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