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Definition
*diverse species, not livestock *increase health and longevity |
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Characteristics of companion animals |
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*enjoy people *obedient *manageable |
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Pet Industry Statisticians |
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Definition
AVMA *American Veterinary Medical Association *survey released every 5 years to pet owners (2012)
APPA *American Pet Products Association *Survey every other year *comprehensive list of questions; more representative |
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* dogs>cats>birds>horses : households * fish>cat>dog : # pets/ household |
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*decrease in some specialty (fish, ferret, rabbit), increase in other (snakes, reptiles, birds) *gerbils, guinea constant |
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*Gen X -> lower % of ownership *Baby Boomers + Gen Y -> higher % *Gen Y -> lots of exotics |
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DOG breeder, relative, shelter
CATS stray, shelter, relative
SM ANIM pet chain store
FISH specialty, pet chain store
BIRDS pet chain store, specialty, relative
REPTILE relative, pet chain store, stray |
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*cost *kids *behavior *new home *size
dogs > cats |
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Theories of Animals Role in society |
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1) Attatchment *security/ comfort
2)Social Support *nurturing caretaking, improved health *physical- stress red |
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Benefits of Human- Pet Bond |
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Definition
COMPANIONSHIP *family member
OTHER *protection, working, service, therapy |
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* Guide Dog/ Seeing Eye *Hearing/ Signal *Psychiatric Service *SSigDOG (Sensory or Social Signal Dogs) *Seizure Response
** ADA defined animals *no touch, specific job |
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*various animals *emotional support *stress reuction |
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alert visual hazards auditory warning seizures seek help in emergency mobility assistance |
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physiological Benefits of Pets |
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Definition
STRESS REDUCTION W/ CONTACT *dec anxiety, heart rate, blood press *Dec onset of stress cond *improved cardio vasc health (inc survival, dec chance heart attack)
GREATER RED OF CARDIOVASC STRESS
RESPONSE OF ELDERLY WATCH AQUARIUM *dec heart rate, musc tens
QUIET INTERACTION *inc dopamine, endorphins *dec cortisol *good for health care professionals
OTHER *les freq illness dec susceptibility to up resp infection *inc lung func |
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Psychological Benefits of Pets |
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Definition
SUPPORT *illness, loss, homeless *dec depression/ lonely *inc independence/ self esteem (wheel chair) *improved quality of life (epileptic) *fewer mood swings (alzheimers) |
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SOCIAL CATALYST *inc communication/ interaction elderly, disabled *dec loneliness, stress, isolation |
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Animal Assisted Activities AAA |
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Definition
ANIMALS OUTSIDE HOME PETS TO IMPROVE LIFE *nursing homes, hosptals ANIMALS AS ADJUNCT TO CARE child counseling, Animal Assisted Therapy AAT PETS AS TRANSITIONAL OBJECTS *between therapist and patient |
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1) outward focus 2) nuturing 3) ice breaker for interact 4)non judgemental 5)entertainment 6) socialization 7) mental stim 8)Physical contact 9)Physiological 10) empathy |
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YOUNG *give and recieve affection w/o reject *tactile comfort
OLDER *responsibility, self esteem *behavior, autism
PHYSIOLOGICAL *dec allergies *enhanced immune *pain reduction |
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Dog Ownership across world |
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Definition
USA > Brazil > China > Russia > Japan > India >Phillipines > UK |
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*small, urban living = sm dogs |
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*id w/ disposable income *status symbol |
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*most strays, dog bites, rabies *tried to spay and neuter but none adopt |
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Components of Pet industry |
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Definition
*manufacturer of products *pet food supplier *Consumer/owneer *vet *live ainmal supplier |
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*factor that has the potential to signif impact the market and contribute to its growth or decline *influenced by target audience (intrests and demands) |
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*food, vet care increased *live anim purchases dec
Driven by 1) What we wan for pets 2) our perception of what they need |
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INC INTREST In NATURAL PROD *hollistic food, locally sourced
PRODUCT CUSTOMIZATION & ENHANCEMENTS *custom prod for age, breed, func
FOCUS ON QUALITY AND VALUE *better ingredients = better heatlh *fortified pet food (added ingredient) *no preservatives, art colors/ flavors MORE GROWTH IN OTC MEDS |
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CLOTHING *japan = most pampered
GLOBAL PET EXPO *natural cleaners *LeanLix ThunderShirt
HOUSING *Japan = alter house to accomodate animal *cat cafe *in bed dog bed |
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GROWTH IN SPECIALTY SERVICES *Grooming (spa, dog wash), behavior consulting, pet exercise, travel, expensive funerals |
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BABY BOOM GEN *oldest (70s) *responsible for growth in last 20yrs *"pet children"
MILLENIAL *future of pet industry |
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GROWING OF PET MARKET *humanization of pets *anthropomorphism |
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*attribution of human traits, emotions, intentions to non-human entities *thoughts feelings, motivation, beliefs *innate tendency of human psychology *more human = more connected *used in ads |
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*tendency of animal species to maintain juvenile/ infantile appearance or traits into adult *human have innate attraction to neotonic traits
TRAITS bug eyes, round skull, big head, play behavior, short limbs |
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PHYSICAL *short snout *hanging ears *large brown eyes *short hair *curled tail *skin folds *sm size
BEHAVIORAL *Whining *posturing *submissive * wagging tail |
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Definition
PHYSICAL *lrg, round head *short snout *lrg, round eyes * eye, coat color |
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*mamal specific *strong influence on selective breeding (cute traits) |
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*abnormal growth of cartilage Shortening of limbs *disproportionate dwarfism *part of breed standard for selective breeding *GF retrogene FGF4, influences length of long bones, growth plates calcify in early development *different head and body size
*miniature: sm and lrg = same |
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Physical probs of selction |
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SHORT SNOUT- breathing probs SKIN FOLDS- infection SM JAWS- dental health DROOPY YEARS- infection DROOPY EYES- infection SHORT LEGS- spinal issues |
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long nose, aerodynamic *grey hound |
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Implications of selcetion |
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Definition
* attention of welfare, cons, and study of cute species * negleect of less preferable |
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*predated ag- for use by man *transition from hunter/gether to framer *more setlements (waste)
*cats- grain storage > rodents |
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1) Self Domestication *didnt have to hunt anymore 2) Village Dogs *gradual changes in tame group *ancestor of present day, just for work *existed w/ humans for thousands of years 3) Intense Selection |
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1) Semi permanent settlements 2) wolves close consume waste 3) opportunistic scavengers 4) commensalism 5) NS of most docile, w/ less fear |
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*tolerant of humans *less timid/ fearful *less flee *red selective press to maintain xenophobia *more opportunity to feed *enhanced surv |
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*diet low quality (less E dense) than prey (sm teeth, weaker jaws) *dec selective press for hierarchy *developed diff patterns of behavior *evolved specialized adpatations close to humans *adapted pop naturally more tame *gradual changes in structure (village) |
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*evolved to live with humans *develop natural breeds to fit locaiton |
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*3000-5000ya *ag dogs w/ work abilities *only supported those who worked |
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*wealthy dog fanciers 1800s extreme alterations in from/ function *line breeding and in breeding |
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Definition
WORKING mastiffs, spitz (artic), greyhound (old)
HOUND
SPORTING hunting
HERDING sheep |
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Victorian Era - breed selection |
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*early 19th century = intense breeding *dogs w/ novel and bizarre confirmation *sm lap dogs, short muzzle |
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*all breed registries of purebred *establish breed standards
THE KENNEL CLUB *1st AMERICAN KENNEL CLUB *emphasis on conformation *working, hound, herding, sporting, terrier, nonsport, toy *focus on func ability, work trait, confirmation UNITED KENNEL CLUB |
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*foundational animals (fit standard) *limited gene pool *inbreeding after several gens *ust be descended from original founder group |
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Definition
*IGF-1 regulates skeletal size/ growth *single nucletiod polymorphism in sm breeds, absent in lrg |
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Bottlenecks in dog domestication |
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Definition
1) SELF DOMESTICATION: DOMESTICATION PROCESS *developed into village dogs 2) ART SELECTION: ISOLATION & DEVELOPMENT OF MODERN BREEDS *dont want specific character *conc traits rapidly in next
*create new groups of group of dogs |
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Definition
ANIMAL GENOME *red in pop sizze
GENETIC DRIFT change freq of alleles, pop more homoegnous
*the new pop less able to adapt to selective press, left mark of bottlenneck |
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Definition
*higher genetic load (great diff in fit) -accumulation of weakly deleterious mutations in genes w. sweep regions |
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*enriched in disease related genes *link between genes w/ strong AS *regions consistent across multiple breeds *EX: brachycephalic skull control for pug, bull, boxer)
EX: Sharpie *excessive skin folds caused by selective seeps spanning gene HAS2 *causes periodic fever syndrome |
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Definition
*small body size drop ear tail chorndodysplaisa brachycephalic coat color/ texture |
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*pronounced breed differences *composed of reactivity, aggression( attack ,warnings about resource protection), trainability *strong genetic influence |
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Sight > Stalk >Chase > Grab > Bite > kill |
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*didn't teach, naturally do *chasing, herding, nipping behavior |
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individual event, not in a specific region |
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synonmous w/ excitability *Jack Russel bite & aggression |
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*pulling, guarding, service *naturally protective *intelligent, quick learn w/ proper train *lrg strong, not kids
SLED: strength, endurace, active RESCUE: strength, friendly |
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Term
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Definition
ALASKAN MALAMUTE ST. BERNARD GREAT PYRENEES MASTIFF *early guard dog *strong bonds, dominant, high react, high train ROTWEILER BOXER (before rot) SPITS *outdoor, strict work, independent/ aloof, *low agression, react, train GUARDIAN *not herding, protector (live with heard) *min pred behavior *no agression (no prey/ stalk) |
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Definition
*hunting dogs (sight, scent) *variable size and style
SCENT (trailing breeds)- distinct bay, endurance not speed, low react agrss train, signal bay SIGHT- chase/ capture, chase instinct, grab/ kill bite, independent of hunter, silent, speed/ long body |
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Definition
IRISH WOLFHOUND BLOODHOUND BLUETICK COONHOUND *top UKC DACHSHUND BEAGLE |
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*new group 1983 *control movement of animals *strong instinct to move *active, intell, high train *good bonds *herd instinct (complete/ exaggerated until chase) *no grab and kill *high react * |
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Examples of Herding Group |
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Definition
AUSTRALIAN CATTLE DOG GERMAN SHEPHERD *popular, police CARDIGAN WELSH CORGI BORDER COLLIE *low stalk, high react QUEENSLAND HEELER *nip for cattle |
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Definition
*hunting birds *active, alert *water, woods *high train, react, low agress *regular exercise *no kill bite (no penetrate, stalk, chase)
TERRIER: *go to earth (dig) *high E *find/kill pests *mod train, high react agress |
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Example of Sporting Group |
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Definition
GERMAN SHORTHAIR POINTER GOLDEN WELSH SPRINGER SPANIEL WEIMARANER LAB *top AKC (1917) AMERICAN PIT TERRIER *UKC top, must be sound, func |
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diverse, vary in size/coat/behavior |
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Examples of Non Sporting Group |
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BULLDOG (1886) *used to look like pit, but not struct sound BOSTON TERRIER CHOW CHOW POODLE DALMATION |
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*lap dogs, pampered *origin companion animals *good for sm spaces *small dog w/ big dog personality b/c evolution *high train, puppy like behavior |
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PEKINGESE CHIHUAHUA PUG SHIH TZU YORKIE *older breed |
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*dogs evolved to digest more starch (depend on area) *Amylase to break amylose *wolves -2; husky- 3,4; saluki(fertile crescent)- 29 |
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*use object choice to determine how dogs respond to human (learned, domestication) *gaze, point, tap control *CONTROL: no diff OTHERS: dogs listened morre than wolves
** proves that came from domestication b/c wolf did not follow cues |
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