Shared Flashcard Set

Details

American Public Address
Exam 1
36
Communication
Undergraduate 2
10/04/2011

Additional Communication Flashcards

 


 

Cards

Term
Ann Richards
Definition
-rejected a number of early drafts as too eloquent or too lofty
-note her use of humor to address her accent and her gender
-"silver foot" line
-has fun, but then makes it serious
-slows the rate when it becomes serious
-changes her facial expression depending on tone
Term
Barbara Jordan
Definition
-VERY eloquent
-distinctive delivery
-does not bash opponent
-admits that the Democratic party has made mistakes
-very clear voice (although she is from Texas, she has no accent)
-attention-grabbing introduction
-speech transcends time - works well even now
Term
convention speech genre
Definition
-praise your political party
-say your party is best for America
-talk about "American Dream"
-talk about "Family Values"
-say your party is inclusive/other party is of special favors
-praise past party "heroes"
-talk about strengths of your candidate
-bash your opponent
-use vivid stories to make emotional points
-emphasize patriotic values
Term
Henry Wallace
Definition
-VP in 1944
-runs as independent in 1948
-Clifford suggests that Truman associates Wallace with Communism
Term
Clark Clifford
Definition
-tells Truman to run against "do-nothing" 80th Congress, rather than run against Dewey
-tells Truman to get black/farmer/Jewish votes
Term
Thomas Dewey
Definition
-Republican candidate in 1948
-loud voice, great candidate
-cold
-patronizing
-was the favorite, did not campaign very much - thought he had it in the bag
Term
general definition of genre (J&C)
Definition
1. interdependence of purpose
2. similar lines of argument
3. stylistic choices
4. requirements arising from the situation and audience
Term
general purposes of eulogy (J&C)
Definition
1. acknowledge the death
2. transform the relationship with the living from present to past tense
3. ease the mourners' terror
4. console by arguing the deceased lives on
5. re-knit the community
Term
Which eulogy for Bobby Kennedy worked? Why?
Definition
-Jennings Randolph
-details personal experiences that reveal Kennedy's character
-rather than arguing position of gun control himself, he quotes Kennedy
-Kennedy defines his own memorial!
-the deliberative is totally subordinate to the eulogistic
Term
Which eulogy for Bobby Kennedy was unsuccessful? Why?
Definition
-Charles Percy
-lacks coherence
-did not fit the occasion
-veers off for 5 paragraphs with no mention of Kennedy
-EPIDEICTIC MUST BE DOMINANT IN HYBRID, Percy's was flip-flopped
Term
J&C's general conclusions
Definition
1. in eulogistic settings, one generic form predominates
2. fusions are not always successful
3. hybrids are called forth by complex situations and are transitory and situation-bound
Term
Bobby Kennedy eulogy for MLK
Definition
-notice the audience's reaction initially, then their enormous applause at the end
-the audience is hearing this news for the first time
-he is very intimate for the setting he is in
-notice the long pauses
-he is always thinking of what to say next
-he appears visibly upset
Term
Margaret Thatcher eulogy for Ronald Reagan
Definition
-recently suffered a stroke
-filmed speech
-refers to Reagan as "Ronnie"
-does not vary her pitch/tone/facial expressions
Term
Barack Obama Tucson Speech
Definition
-pauses very often, even in mid-sentence
-slow pace, due to the occasion
-lots of applause and laughter
-pays respect to the victims and their families
-thanks the heroes
-explains how the country must handle this situation
-raises rate for "I want to live up to her expectations..."
Term
Harry Truman
Definition
-hand-gestures, head-nodding, moves a LOT
-very much a family man
-cursed, gambled
-very informal convention acceptance speech
-energetic "hop-like" gesture
-common man
Term
Hubert Humphrey
Definition
-Minneapolis Mayor
-chose to speak on behalf of the minority plank at the 1948 DNC
-"to those who say that we are rushing civil rights, I say that we are 172 years too late"
-all applause accompanied by equal booing
-fiery, good energy
-rhetoric of transcendence - goes broader ("this is far more than a party matter")
Term
George Bush 9-11 Congressional Address
Definition
-"freedom and fear are at war"
-awkward mafia/Al Queda analogy
-Cheney is not in attendance
-rhetoric of transcendence "this is not just America's problem, it is the world's"
-"the enemy of America is not our many Muslim friends"
Term
John F. Kennedy's Houston Ministerial Association Speech
Definition
-addresses his Catholic faith
-RHETORIC OF TRANSCENDENCE
-there are bigger issues in the 1960 debate than religion
-this is a broader issue of freedom of religion in our country
-"I believe in an America..."
-"so-called religious issue"
-"I am not the Catholic candidate for president, I am the Democratic Party's candidate who also happens to be Catholic"
-"40 million Americans lost their chance of being president on the day they were baptized"
-"I don't need permission from the Vatican"
Term
Obama Speech on Race
Definition
-similar situation to JFK's Houston speech
-usually he starts small and gets bigger, but this is different
-ends with a story
-relatively calm throughout
-we're in the middle of a process, we aren't a perfect union yet
-rhetoric of transcendence (race is an issue, but there are bigger issues!)
-Ashley story: mustard and relish sandwich
-story of grandmother - opens up a lot of personal information
-discussion of anger in white communities
Term
Hillary Clinton DNC Keynote Address 2008
Definition
-must look like she is genuinely supporting Obama or else people will blame her for his loss
-talks a lot about herself then transforms it from herself to Democratic Party
-"I want you to ask yourselves.."
-"we don't need 4 more years of the last 8 years"
-Harriet Tubman ending
-shows more personality/humor in this speech than most
Term
Sarah Palin RNC Acceptance Speech 2008
Definition
-she is not well-known, she must introduce herself as a capable speaker and serious VP candidate
-COUNTRY FIRST
-part of speech was pre-written for her
-audience was very excited for her
-mentions Truman, seems too obvious that Republicans want Hillary supporters
-talks a lot like Ann Richards, who can get away with it because of age and AR was in a less serious position
-lipstick joke
Term
John McCain P.O.W. Narrative
Definition
-Fred Thompson, campaign video and McCain offer three different perspectives
-some thing it was necessary to describe McCain
-others think it has nothing to do with qualifications of president
-important narrative in the midst of Iraq War
-crash of economy makes war look like a non-issue, however, and possibly costs McCain
Term
Fred Thompson
Definition
-"Law & Order"
-spent time in the Senate
-deep, booming voice for voice-overs
-uses graphic detail to describe McCain's injuries and illnesses
-he was chosen because of his ability, as an actor, to deliver a message in vivid detail
Term
Obama Iowa Victory Speech
Definition
-big question: Can Obama win in a mostly white state?
-Iowa = 95% white
Term
Huckabee Iowa Victory Speech
Definition
-conversational tone
-mellow voice
-colloquial, uses humor
-won the younger vote by a large margin
-McCain voters wanted to hurt Romney by voting for Huckabee
Term
Clinton NH Victory Speech
Definition
-cries in coffee shop
-ends up winning female vote 47 to 34 percent
-shows that she is a real person, NOT AS STOIC AS WE THOUGHT
-she was an underdog to Obama
Term
McCain NH Victory Speech
Definition
-was not expected to win NH (Romney was)
-didn't have enough energy in the speech
-doesn't vary tone
-pitch-pattern
-ineffectively uses teleprompter
-no big finish
-compare to South Carolina (huge smile, makes a joke, energetic)
Term
dynamis
Definition
-a potential fusion of elements that may be energized or actualized as a strategic response to a situation
Term
Noonan's WSJS article about Tucson Speech
Definition
-claims beginning was not good
-speech changes about a third of the way through
-mentions Rep. Gabirelle Giffords ("Gabby opened her eyes for the first time")
-Obama celebrated America and aligned himself more closely with values of "instinctive courage, idealism, willingness to take the initiative"
Term
Strom Thurmond
Definition
-ran as Dixiecrat candidate in 1948
-took 4 states in the south from Truman
Term
Kennedy-Nixon television debates
Definition
-88% of American families owned TVs in 1960
-Nixon negotiators fought to restrict the number of debates - they believed Nixon would land one knockout punch
-Nixon lost 5 pounds since leaving hospital before campaign
-Nixon addresses himself to Kennedy
-Kennedy addresses himself to NATION
-Kennedy was calm, Nixon was tense
-Nixon = half-slouch, "Lazy Shave" powder faintly streaked with sweat, eyes exaggerated hollows of blackness, face drooping with strain
-television + Nixon's pale skin = BAD
-Nixon had gray suit with gray backdrop
-radio audience found candidates equal
-television audience thought Nixon was very bad
-Nixon had a "me-too" debating style
Term
What does White argue the TV debates did in 1960?
Definition
1. gave voters a living portrait of the two men
2. let the voters decide which style and pattern of behavior under stress they preferred in a leader
Term
How did the "Making the Speech" team make the article tailored to Bush?
Definition
-joint-session address
-Bush does better with a big audience
-cuts adjectives
-Bush has "eloquent simplicity"
-did not quote anyone else (this was Bush's time to lead!)
-Bush needed much time to practice
Term
acceptance speech criteria
Definition
-thank family
-thank campaign team
-thank God
-thank voters
-still more to go!
-recognize other candidates
-talk about American pride
-faith in future
Term
losing speech criteria
Definition
-thank supporters in a sincere way
-it is not a loss - it is a victory because beliefs/issues were brought to the table
Term
presidential criteria
Definition
-level-headed
-appropriate
-clean-cut
-dynamic
-ethical
-authoritative
-i.e. Kennedy, NOT Truman
Supporting users have an ad free experience!