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emperically-based research yielding data that can be examined statistically to determine relevancy |
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"how" and "why" behind numbers, non-numerical examinations of the questions and occurance |
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media are not successful at controlling what you think, but have an influence over what you think about |
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exposure to media creates an understanding of certain aspects of the world (even if it's wrong) |
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well-educated, rich people tend to absorb information from media much faster than less-educated poorer people. |
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Media provides services critical to a smoothly functioning society: -provides information -correlating activity (informs customers about available goods; facilities commerce) -promotes continuity (perpetuates social norms) -aiding mobilization (helping people to work collectively) |
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To be more critical as consumers of mass media institutions and more engaged as citizens who accept some responsibility for the shape and direction of media culture |
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-critical approach; not cynical pose; paying close attention -analysis of facts, not the mere counting of facts -interpretation and meaning -ethical/moral evaluation of meaning -engagement- a media world that best serves democracy, questioning our media institutions |
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What does the "idea" of culture encompass? |
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sports, fashion, education, religion, science, and all forms of mass media. |
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method of cultural studies focusing on relationship between "reader" and "text". these are signs, symbols, and social codes. |
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oral, written, print, electronic, and digital |
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revolutions in Communication |
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printing press, telegraph and telephone, recorded media other than print (films, music, and photography), broadcast of sound & images (radio and tv), and the internet. |
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begins with the telegraph. -messages now instantaneous -information as commodity -useful in military operations -prototype for development of wireless technology, faxes, cell phones |
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digital- converts information into binary codes (language of computers) convergence- digital marriage of different media via computers |
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digital- converts information into binary codes (language of computers) convergence- digital marriage of different media via computers |
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old technology meets new technology. |
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senders (authors), messages (texts), Mass media channels (newspapers, magazines, internet), receivers (consumers), gatekeepers (media managers), feedback (reaction of consumers) |
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dominant class leads a society through exertion of moral and intellectual leadership |
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individuality, confidence in reason and science, working efficiently, rejecting tradition |
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opposing hierachy, diversifying and recycling culture, doubts about scientific reasoning, embracing paradox, embracing technology |
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values the coexistence of different cultures, perspectives, and ways of thinking. sees a world with a multiplicity of new social, political, and cultural arrangements. |
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run by Sumner and Shari Redstones. -MTV (BET, CMT, VH-1) -Comedy Central, Logo, Nick, Spike -paramount pictures -simon and schuster publishing -rock band |
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german. -Gruner and Jahr, Random House publishing, only global trade books publishers, Bertlesmann Music Group. |
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GE -NBC, CNBC, MSNBC, Bravo, USA, Sci-fi -Universal Pictures, Focus Features -2009: GE and Comcast joined, $37.25 billion, control of NBC Universal |
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when a corporation controls all aspects of a media project (production), delivery to consumers (multiple formats), and promotion of media through other media. |
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where combined strength of two items is great than the sum of the individual strengths. Large company can use strengths of its various divisions to successfully market content. |
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portion of distribution curve where a large number of people are interested in buying a limited number of products |
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portion of distribution curve where a limited number of people are interested in buying a lot of different products. |
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jeff howe 2006, outsourcing task to large, undefined community of people. |
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massive network of networks, networking infrastructure |
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accessing information over medium of interest |
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Created the WWW 1.0 at CERN in the late 80s. he used hypertext. |
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hypertext markup language. it creates web languages. |
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new digital communication network |
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simultaneous sending and receiving of information; empowerment -freedom from bureaucracy -freedom from geographical limitations -collaboration possibilities |
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Director of Institute for the Future. created the 30 year cycle. 1st decade: excitement, puzzlement 2nd decade: flux, penetration of product into society beginning 3rd decade: "so what?" everyone has it |
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rapid, robust environment; music, tv shows, radio, newspapers, and movies coexist |
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4 main companies that dominate the web |
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AOL, Microsoft, yahoo!, and Google |
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4% daily global activity. Average user spends 28 minutes on it. 100 million videos watched daily. |
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Digital Millenium Copyright Act |
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illegal to share copyrighted material on the net |
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illegal file sharing outside of public view. users are invited to join. |
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Communications Decency Act of 1996 |
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attempted to restrict porn. Struck down. |
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the four challenges of the internet |
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free access, improved storage, compatible delivery, and personal privacy. |
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really simple syndication |
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holds that companies providing internet service should treat all sources of data equally. |
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20s= jazz 50s and 60s= Rock n Roll 70s= emergence of disco and punk rock 80s= hip-hop 90s and 00s= gangsta, americana, grunge, pop, electronica, nu metal, emo, reinventing "mainstream" music. |
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Universal, Sony BMG, EMI, and Warner |
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-edison's wax cylinders -Emile Berliner and flat discs -magnetic audiotape -stereo sound -cassettes and 8track -cds -dvds -mp3s |
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parents music resource center. put warning labels on explicit content |
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parents music resource center. put warning labels on explicit content |
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controls 95% recorded music |
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messages should be able to travel across space without a wire. established British Marconi (1897) and American Marconi (1899) |
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-1st doctoral dissertation on wireless technology -competed w/ Marconi corp. -wireless voices and music transmissions, wireless radio telephony. -audion vacuum tube: detected and amplified radio signals |
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DIY radios. Hobbyists became 1st audience for broadcast sound |
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all US ships that have 50+ passengers, and are more than 200 miles off coast must have wireless equipment with a range of at least 100 miles |
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license people who wanted to broadcast or receive messages because only certain number of frequencies were available to carry broadcast signals |
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radio corporation of America. private sector monopoly, dominated wireless industry, and expanded american communication technology globally |
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Major patent holders of radio |
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GE, Westinghouse, united fruit, and AT&T |
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Westinghouse, in Pittsburg, 1st commercial broadcast station is US broadcast. 1 hour per night. |
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AT&T. 1st radio station to sell commercial time to advertisers. aka "toll broadcasting". it is now WNBC, WNAC |
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Bill gates of radio. created NBC, it was jointly owned with Westinghouse (20%), GE (30%), and RCA (50%) |
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high culture programming, drama, symphonic, music, opera |
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less high culture as NBC blue. various manifestations of pop culture entertainment |
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independent contracts part of larger network. Then receives money to carry out network's programs |
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competed with Sarnoff. bought CBS. controlled larger portions of affiliates' radio time. |
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licenses can't own channels. could license them as long as they operated in order to serve "public interest, convenience, and necessity." |
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Radio act created this. then Federal communications act of 1934. became the Federal Communications Commission. |
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Orson Welles, mercury theater. people thought it was real, challenged radio's credibility |
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non-profit, heavily government subsidized. |
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Rise and Fall of Clear Channel |
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peak late 90s/early 00s. owned 1300 radio stations, 14% all commercial radio. now has 400 stations. bought out in 2008. 2009 had $21 billion debt. |
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scanning disk. 1884. pictures into light units could be "sent" and decoded by receiver |
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iconoscope. 1919. tv camera tube converts light rays into visual electrical signals. |
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1926. tv system before gathering of 50 scientist in the attic workshop. |
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cathode ray tube. 1st electronic tv. |
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rca- 1st full electronic tv. $660. by 1962, 90% homes have tvs |
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1st small cable systems. 10% in US. 12 channels. |
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all cable operators were required to carry out all local broadcasts on their systems |
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cable systems required to provide tier on non-broadcast channels dedicating to local government, education, and other issues of public interests. |
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TCI bought by AT&T. AT&T-> media one AT&T merges with comcast. comcast= 29% market. 24 million households |
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diverse and fragmented groups |
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AC Nielsen ratings= % total number of households watching tv stations share= Number households watching particular tv station. sweeps= showcase best programs. Feb, May, July, and Nov. |
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direct broadcast satellite |
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DBS bypasses cable to get programming directly from satellite. DirecTV and EchoStar. |
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use WiMax. worldwide interoperability for microwave access. |
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Hannibal Goodwin 1889. bought by George Eastman |
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moving images projected on tiny plate. William Dickinson. |
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Auste & Louis Lumiere. hand cranked. Projected on large screen. |
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Thomas Armat. movie projection system. |
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Trip to the moon. 1st film to use special fx. track photography. |
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silent "shorts". working class. "democracy's theater". |
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Adolph Zuker and William Fox |
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Fox Film Corporation. used vertical integration, production, distribution, and exhibition. |
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test market for new stars. showed "packages" of movies instead of just one film. |
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DW Griffith. Very racist. |
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african american filmmaker. "within our gates". |
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al jolson. first film with talking pictures. |
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Hay's office. president of MPPDA |
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head of Production Code Administration |
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House Unamerican Activities Committee. blacklists: actors banned from working. |
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"who's afraid of Virginia wolf"? |
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1st film released without a PCA seal of approval. Mike Nichols |
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Arthur Penn "bonnie and Clyde" and Sam Peckinpah "Wild Bunch" |
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videos & dvds, network/ PayTV, airline/base/campus rights, soundtrack/albums, and books |
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jailed for criticizing NY governor |
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14 weekly, anti-british, editorials, sold in 100s. NOT 1000s!!!!! |
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benjamin day, really cheap. |
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RF outcault, yellow kid cartoons |
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Pulitzer= NY World, Hearst= NY Journal. |
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Aka Elizabeth Cochrane. investigative reporter. |
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bought the Ny Times. serious journalism. |
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living conditions of Blacks. criticized US Supreme Court |
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french word "magasin"- store |
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muckrakers, ida tarbell, lincoln steffers, upton sinclair. |
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general interest magazines |
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Reader's Digest, Time, Life, National Geographic, Modern Maturity, AARP, and TV guide |
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girl magazine. Helen Gurley Brown. |
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bound materials cut into sheets and sewn together |
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invented block printing, papermaking technology. |
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ben franklin. 1st novel reprinted and sold |
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3 significant events for books |
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1. International Copyright Law 1891- pay royalties both foreign and domestic. 2. Publishing houses- large book related firms. 3. Compulsory education |
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Random House, Penguin Group, Simon and Schuster, Time Warner, and Harper Collins |
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nashville store that was independently owned until 1997 |
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4 models for expression and speech |
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authoritarianism, communist, Social responsibility, and libertarian. |
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government cannot block publication or speech before it actually occurs. |
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Daniel Ellsberg. US involvement in Vietnam. |
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article on how to build an H-bomb. 1st time in US history prior restrained order imposed in name of national security stopped initial publications of controversial news report. |
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legally protects rights of authors and producers to their published or unpublished writing, music, lyrics, tv programs, movies, or graphic art designs. |
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Copyright- protects original creative expression trademark- word, phrase, symbol, design, or combination of words, phrases, symbols, or designs that identify and distinguish source of goods or services. |
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digital millenium act 1998 |
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outlaws technology that will circumvent copyright protection systems. illegal to merely create or distribute technology enables someone to make illegal copies of digital content. |
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written. metal illness or defect, crime, incompetence, associating with hate groups. |
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defamed as "southern violator of Constitution." NYT appealed to supreme court, reversed ruling. |
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reporter or news editor knew statement was false but printed it or broadcast it any way with reckless disregard for truth |
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average person finds prurient. sex described in offensive ways. no serious literary/artistic merit. |
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