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American Media Final Exam
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145
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Undergraduate 1
12/11/2010

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Term
Quantitative Research
Definition
emperically-based research yielding data that can be examined statistically to determine relevancy
Term
qualitative research
Definition
"how" and "why" behind numbers, non-numerical examinations of the questions and occurance
Term
Agenda setting theory
Definition
media are not successful at controlling what you think, but have an influence over what you think about
Term
cultivation theory
Definition
exposure to media creates an understanding of certain aspects of the world (even if it's wrong)
Term
Knowledge Gap hypothesis
Definition
well-educated, rich people tend to absorb information from media much faster than less-educated poorer people.
Term
Structural Functionalism
Definition
Media provides services critical to a smoothly functioning society:
-provides information
-correlating activity (informs customers about available goods; facilities commerce)
-promotes continuity (perpetuates social norms)
-aiding mobilization (helping people to work collectively)
Term
Media Literacy
Definition
To be more critical as consumers of mass media institutions and more engaged as citizens who accept some responsibility for the shape and direction of media culture
Term
Intellectual components
Definition
-critical approach; not cynical pose; paying close attention
-analysis of facts, not the mere counting of facts
-interpretation and meaning
-ethical/moral evaluation of meaning
-engagement- a media world that best serves democracy, questioning our media institutions
Term
What does the "idea" of culture encompass?
Definition
sports, fashion, education, religion, science, and all forms of mass media.
Term
semiotics
Definition
method of cultural studies focusing on relationship between "reader" and "text". these are signs, symbols, and social codes.
Term
Eras of Mass Media
Definition
oral, written, print, electronic, and digital
Term
revolutions in Communication
Definition
printing press, telegraph and telephone, recorded media other than print (films, music, and photography), broadcast of sound & images (radio and tv), and the internet.
Term
printing press
Definition
johannes gutenberg,
Term
Information age
Definition
begins with the telegraph.
-messages now instantaneous
-information as commodity
-useful in military operations
-prototype for development of wireless technology, faxes, cell phones
Term
Digital and Converged
Definition
digital- converts information into binary codes (language of computers)
convergence- digital marriage of different media via computers
Term
Digital and Converged
Definition
digital- converts information into binary codes (language of computers)
convergence- digital marriage of different media via computers
Term
media convergence
Definition
old technology meets new technology.
Term
linear model
Definition
senders (authors), messages (texts), Mass media channels (newspapers, magazines, internet), receivers (consumers), gatekeepers (media managers), feedback (reaction of consumers)
Term
Hegemony
Definition
dominant class leads a society through exertion of moral and intellectual leadership
Term
shifting values
Definition
individuality, confidence in reason and science, working efficiently, rejecting tradition
Term
postmodern values
Definition
opposing hierachy, diversifying and recycling culture, doubts about scientific reasoning, embracing paradox, embracing technology
Term
postmodernism
Definition
values the coexistence of different cultures, perspectives, and ways of thinking. sees a world with a multiplicity of new social, political, and cultural arrangements.
Term
Viacom
Definition
run by Sumner and Shari Redstones.
-MTV (BET, CMT, VH-1)
-Comedy Central, Logo, Nick, Spike
-paramount pictures
-simon and schuster publishing
-rock band
Term
Bertlesmann
Definition
german.
-Gruner and Jahr, Random House publishing, only global trade books publishers, Bertlesmann Music Group.
Term
NBC/Universal
Definition
GE
-NBC, CNBC, MSNBC, Bravo, USA, Sci-fi
-Universal Pictures, Focus Features
-2009: GE and Comcast joined, $37.25 billion, control of NBC Universal
Term
Vertical intergration
Definition
when a corporation controls all aspects of a media project (production), delivery to consumers (multiple formats), and promotion of media through other media.
Term
synergy
Definition
where combined strength of two items is great than the sum of the individual strengths. Large company can use strengths of its various divisions to successfully market content.
Term
short head
Definition
portion of distribution curve where a large number of people are interested in buying a limited number of products
Term
long tail
Definition
portion of distribution curve where a limited number of people are interested in buying a lot of different products.
Term
crowdsourcing
Definition
jeff howe 2006, outsourcing task to large, undefined community of people.
Term
internet
Definition
massive network of networks, networking infrastructure
Term
world wide web
Definition
accessing information over medium of interest
Term
Tim Berners-Lee
Definition
Created the WWW 1.0 at CERN in the late 80s. he used hypertext.
Term
HTML
Definition
hypertext markup language. it creates web languages.
Term
new digital communication network
Definition
simultaneous sending and receiving of information;
empowerment
-freedom from bureaucracy
-freedom from geographical limitations
-collaboration possibilities
Term
Paul Saffo
Definition
Director of Institute for the Future. created the 30 year cycle.
1st decade: excitement, puzzlement
2nd decade: flux, penetration of product into society beginning
3rd decade: "so what?" everyone has it
Term
WWW 2.0
Definition
rapid, robust environment; music, tv shows, radio, newspapers, and movies coexist
Term
4 main companies that dominate the web
Definition
AOL, Microsoft, yahoo!, and Google
Term
Youtube
Definition
4% daily global activity. Average user spends 28 minutes on it. 100 million videos watched daily.
Term
Digital Millenium Copyright Act
Definition
illegal to share copyrighted material on the net
Term
darknets
Definition
illegal file sharing outside of public view. users are invited to join.
Term
Communications Decency Act of 1996
Definition
attempted to restrict porn. Struck down.
Term
the four challenges of the internet
Definition
free access, improved storage, compatible delivery, and personal privacy.
Term
RSS
Definition
really simple syndication
Term
Net neutrality
Definition
holds that companies providing internet service should treat all sources of data equally.
Term
Napster
Definition
Shawn Fanning.
Term
pop music
Definition
20s= jazz
50s and 60s= Rock n Roll
70s= emergence of disco and punk rock
80s= hip-hop
90s and 00s= gangsta, americana, grunge, pop, electronica, nu metal, emo, reinventing "mainstream" music.
Term
Big four oligopoly
Definition
Universal, Sony BMG, EMI, and Warner
Term
talking machine to mp3
Definition
-edison's wax cylinders
-Emile Berliner and flat discs
-magnetic audiotape
-stereo sound
-cassettes and 8track
-cds
-dvds
-mp3s
Term
PMRC 1985
Definition
parents music resource center. put warning labels on explicit content
Term
PMRC 1985
Definition
parents music resource center. put warning labels on explicit content
Term
RIAA
Definition
controls 95% recorded music
Term
Guglielmo Marconi
Definition
messages should be able to travel across space without a wire. established British Marconi (1897) and American Marconi (1899)
Term
Lee De Forest
Definition
-1st doctoral dissertation on wireless technology
-competed w/ Marconi corp.
-wireless voices and music transmissions, wireless radio telephony.
-audion vacuum tube: detected and amplified radio signals
Term
crystal sets
Definition
DIY radios. Hobbyists became 1st audience for broadcast sound
Term
1910 wireless ship act
Definition
all US ships that have 50+ passengers, and are more than 200 miles off coast must have wireless equipment with a range of at least 100 miles
Term
radio act of 1912
Definition
license people who wanted to broadcast or receive messages because only certain number of frequencies were available to carry broadcast signals
Term
RCA
Definition
radio corporation of America. private sector monopoly, dominated wireless industry, and expanded american communication technology globally
Term
Major patent holders of radio
Definition
GE, Westinghouse, united fruit, and AT&T
Term
KDKA
Definition
Westinghouse, in Pittsburg, 1st commercial broadcast station is US broadcast. 1 hour per night.
Term
WEAF in New York
Definition
AT&T. 1st radio station to sell commercial time to advertisers. aka "toll broadcasting". it is now WNBC, WNAC
Term
David Sarnoff
Definition
Bill gates of radio. created NBC, it was jointly owned with Westinghouse (20%), GE (30%), and RCA (50%)
Term
NBC Blue
Definition
high culture programming, drama, symphonic, music, opera
Term
NBC red
Definition
less high culture as NBC blue. various manifestations of pop culture entertainment
Term
affiliate station
Definition
independent contracts part of larger network. Then receives money to carry out network's programs
Term
william s. paley
Definition
competed with Sarnoff. bought CBS. controlled larger portions of affiliates' radio time.
Term
radio act of 1927
Definition
licenses can't own channels. could license them as long as they operated in order to serve "public interest, convenience, and necessity."
Term
Federal radio commission
Definition
Radio act created this. then Federal communications act of 1934. became the Federal Communications Commission.
Term
golden age of radio
Definition
30s and 40s
Term
War of the Worlds
Definition
Orson Welles, mercury theater. people thought it was real, challenged radio's credibility
Term
NPR and PBS
Definition
non-profit, heavily government subsidized.
Term
Rise and Fall of Clear Channel
Definition
peak late 90s/early 00s. owned 1300 radio stations, 14% all commercial radio. now has 400 stations. bought out in 2008. 2009 had $21 billion debt.
Term
satellite radio
Definition
Sirius XM radio Inc.
Term
paul nipkow
Definition
scanning disk. 1884. pictures into light units could be "sent" and decoded by receiver
Term
vladimir Zmorykin
Definition
iconoscope. 1919. tv camera tube converts light rays into visual electrical signals.
Term
john logie Baird
Definition
1926. tv system before gathering of 50 scientist in the attic workshop.
Term
philo farnsworth
Definition
cathode ray tube. 1st electronic tv.
Term
New York's world fair
Definition
rca- 1st full electronic tv. $660.
by 1962, 90% homes have tvs
Term
CATV
Definition
1st small cable systems. 10% in US. 12 channels.
Term
must carry rules
Definition
all cable operators were required to carry out all local broadcasts on their systems
Term
access channels
Definition
cable systems required to provide tier on non-broadcast channels dedicating to local government, education, and other issues of public interests.
Term
cable tv's major players
Definition
TCI bought by AT&T.
AT&T-> media one
AT&T merges with comcast.
comcast= 29% market. 24 million households
Term
narrowcasting
Definition
diverse and fragmented groups
Term
TV ratings
Definition
AC Nielsen
ratings= % total number of households watching tv stations
share= Number households watching particular tv station.
sweeps= showcase best programs. Feb, May, July, and Nov.
Term
direct broadcast satellite
Definition
DBS bypasses cable to get programming directly from satellite. DirecTV and EchoStar.
Term
cellphones
Definition
use WiMax. worldwide interoperability for microwave access.
Term
celluloid
Definition
Hannibal Goodwin 1889. bought by George Eastman
Term
kinetoscope
Definition
moving images projected on tiny plate. William Dickinson.
Term
cinematographe
Definition
Auste & Louis Lumiere. hand cranked. Projected on large screen.
Term
vitascope
Definition
Thomas Armat. movie projection system.
Term
George Melies
Definition
Trip to the moon. 1st film to use special fx. track photography.
Term
edwin porter
Definition
great train robbery
Term
nickelodeon
Definition
silent "shorts". working class. "democracy's theater".
Term
Adolph Zuker and William Fox
Definition
Fox Film Corporation. used vertical integration, production, distribution, and exhibition.
Term
block booking
Definition
test market for new stars. showed "packages" of movies instead of just one film.
Term
Birth of nation
Definition
DW Griffith. Very racist.
Term
alice guy blache
Definition
1st woman director
Term
oscar micheaux
Definition
african american filmmaker. "within our gates".
Term
jazz singer
Definition
al jolson. first film with talking pictures.
Term
Will Hays
Definition
Hay's office. president of MPPDA
Term
head of Production Code Administration
Definition
Joseph Breen.
Term
HUAC
Definition
House Unamerican Activities Committee.
blacklists: actors banned from working.
Term
"who's afraid of Virginia wolf"?
Definition
1st film released without a PCA seal of approval. Mike Nichols
Term
jack valenti
Definition
MPPAP, NOTOSAG
Term
60s and 70s stars
Definition
Arthur Penn "bonnie and Clyde" and Sam Peckinpah "Wild Bunch"
Term
frederick douglass
Definition
north star
Term
ancillary rights
Definition
videos & dvds, network/ PayTV, airline/base/campus rights, soundtrack/albums, and books
Term
john peter zenger
Definition
jailed for criticizing NY governor
Term
partisan press
Definition
14 weekly, anti-british, editorials, sold in 100s. NOT 1000s!!!!!
Term
penny press
Definition
benjamin day, really cheap.
Term
pennsylvania gazzette
Definition
Ben Franklin
Term
yellow journalism
Definition
RF outcault, yellow kid cartoons
Term
Pulitzer and Hearst
Definition
Pulitzer= NY World, Hearst= NY Journal.
Term
Nellie Bly
Definition
Aka Elizabeth Cochrane. investigative reporter.
Term
Adolph Ochs
Definition
bought the Ny Times. serious journalism.
Term
alternative journalism
Definition
dorothy day.
Term
IF Stone
Definition
living conditions of Blacks. criticized US Supreme Court
Term
Magazine
Definition
french word "magasin"- store
Term
investigative journalism
Definition
muckrakers, ida tarbell, lincoln steffers, upton sinclair.
Term
general interest magazines
Definition
Reader's Digest, Time, Life, National Geographic, Modern Maturity, AARP, and TV guide
Term
Cosmopolitan
Definition
girl magazine. Helen Gurley Brown.
Term
Rolling Stone
Definition
Jann Wenner
Term
papyrus
Definition
old. 2400 BC
Term
vellum
Definition
animal skins
Term
codox
Definition
bound materials cut into sheets and sewn together
Term
chinese
Definition
invented block printing, papermaking technology.
Term
pamela
Definition
ben franklin. 1st novel reprinted and sold
Term
Buy Psalm Book
Definition
books of Psalms
Term
paperback
Definition
mid 1800s
Term
3 significant events for books
Definition
1. International Copyright Law 1891- pay royalties both foreign and domestic.
2. Publishing houses- large book related firms.
3. Compulsory education
Term
Publishing Houses
Definition
Random House, Penguin Group, Simon and Schuster, Time Warner, and Harper Collins
Term
Davis-Kidd
Definition
nashville store that was independently owned until 1997
Term
4 models for expression and speech
Definition
authoritarianism, communist, Social responsibility, and libertarian.
Term
prior restraint
Definition
government cannot block publication or speech before it actually occurs.
Term
Pentagon Papers
Definition
Daniel Ellsberg. US involvement in Vietnam.
Term
progressive article
Definition
article on how to build an H-bomb. 1st time in US history prior restrained order imposed in name of national security stopped initial publications of controversial news report.
Term
copyright
Definition
legally protects rights of authors and producers to their published or unpublished writing, music, lyrics, tv programs, movies, or graphic art designs.
Term
copyright vs trademark
Definition
Copyright- protects original creative expression
trademark- word, phrase, symbol, design, or combination of words, phrases, symbols, or designs that identify and distinguish source of goods or services.
Term
digital millenium act 1998
Definition
outlaws technology that will circumvent copyright protection systems. illegal to merely create or distribute technology enables someone to make illegal copies of digital content.
Term
libel
Definition
written. metal illness or defect, crime, incompetence, associating with hate groups.
Term
slander
Definition
spoken
Term
NY Times vs. Sullivan
Definition
defamed as "southern violator of Constitution." NYT appealed to supreme court, reversed ruling.
Term
actual malice
Definition
reporter or news editor knew statement was false but printed it or broadcast it any way with reckless disregard for truth
Term
Miller vs. California
Definition
average person finds prurient. sex described in offensive ways. no serious literary/artistic merit.
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