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Details

AM 101 Final Exam 2015
Exam 3, Colorado State University
21
Other
Undergraduate 1
12/10/2015

Additional Other Flashcards

 


 

Cards

Term

14 

BEAUTY

Elizabeth I

Definition
Was known for covering up small pox scars with chalk to make them appear more attractive.
Term

14

BEAUTY

1920's- Coco Chanel


Definition

1st fragrance to be associated with a designer 

 

No.5

Term

14

BEAUTY

Fragrance



Definition

- Used to cover up body oder 

-Has a conection to fashion 

Term

14

BEAUTY

Large cosmetic company

Definition
L'Oreal
Term

14

BEAUTY

Market Segment 

Definition
Making identification on target customers with recognition of the products features
Term

14

BEAUTY

1940's- New York FGI was founded in the 40's by...

(3)

Definition

-Helena Rubenstein

-Estes Lauder

-Elizabeth Arden

Term

18

RETAILING

Department Stores 

(3)

Definition

1.Bon Marche: Paris

~1st department store, Mid 1800's

2.Macys

~1st US department store, 1860

3.Wanamakers: Philli

~1876

 

Term

18

RETAILING

Chain Stores

Definition
Stores with many locations in a large area
Term

19

POLICIES vs. STRATEGIES

Deep and Narrow vs. Broad and Shallow

Definition

Narrow and deep= Fewer styles

 

Broad and shallow= Different styles

Term

19

POLICIES vs. STRATEGIES

3 Levels of Quality

Definition
  1. Top= finest materials and workmenship
  2. Intermediate= high quality workmenship but sensitive to price 
  3. Serviceable= low quality everything
Term

19

POLICIES vs. STRATEGIES

Operational Policies

(3)

Definition
  1. Ambiance
  2. Sensory retail (holister)
  3. Discount ambiance 
Term

19

POLICIES vs. STRATEGIES

Customer Loyalty

Definition
Awarding frequent shoppers
Term

19

POLICIES vs. STRATEGIES

Merchandising Policies

(5)

Definition
  1. Maximize a profit
  2. Attract a target group
  3. Make goals- 5% increased on YTD sales
  4. Adjust to current trends and marketplace needs
Term

19

POLICIES vs. STRATEGIES

6 Components 

Definition
  1. Stage of the fashion cycle is emphasized
  2. Level of quality is maintained
  3. Price range
  4. ?
  5. brand policies
  6. Exclusivity
Term

20

Advertising

(7)

Definition
  1. Paid for by manufacturing company or retailor
  2. Campaign with strategy between client and 
  3. Exspensive 
  4. Appears in fashion magazines
  5. tv
  6. radio
  7. advertising is moving from traditional to digital 
Term

20

Publicity

Definition

-Free and voluntary info about product or company

 

-Reported by person

Term

20

Editorial Credits

Definition
The mention in a magazine or newspaper that exsplains a store/retailor
Term

20

Public Relations

(6)

 

Definition
  1. Designed to enhance the company's image
  2. long term goals
  3. reach of publicity
  4. reach analyzed by advertising dollars that would atchieve same reach 
  5. no garuntee that material info supplied will be used well- or uszed at all
  6. fashion closets- conection between designers 
Term

20

Store Design

(6)

Definition
  1. visual appeal
  2. easy movement and comfort
  3. maintain budget
  4. space for sale items
  5. taste of the target customer
  6. pleasant environment= sales
Term

20

Visual Merchandising 

(4)

Definition
  1. Arrangment and presentation (on floor and displays)
  2. have a good "Image" for store/des
  3. by putting clothes together it makes customers be able to visualize the clothes put together
  4. Window display
Term

20

Cause conglomerates

Definition
merger of companies and resources
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