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| Name and give a description of the five (5) key practices driving the IMC movement. |
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Name and give a description of the six (6) elements of IMC. What role does advertising
play and how important is it. |
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| . Name ten (10) key reasons why agencies lose clients. |
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| . Name and explain six (6) different systems of agency compensation. |
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| Name and explain the four (4) strategies in the Brand Attitude Persuasion multi-attribute model. |
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