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Advertising Agencies
Advertising Agencies and their works
21
Advertising
Undergraduate 4
03/04/2013

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Cards

Term
creative director
Definition
develop the concept and overall idea
Term
AE
Definition
creative brief
Term
art director
Definition
overall concept with the creative department- responsible for the visual
Term
copywriter
Definition
written aspects; slogans
Term
producer
Definition
creative to a finished material
Term
BBDO
Definition
“the work, the work, the work”; want to change the behavior of the market; betty white- snickers
WPP
Term
JWT
Definition
- the better the idea the more time you spend with it- worldmade; huggies full of chic
WPP
Term
Leo Burnett Worldwide
Definition
humankind; tony the tiger and Pillsbury doughboy; allstate campaign- mayhem;
Publics group
Term
Grey
Definition
- famously effective since 1917-etrade baby campaign; febreeze experiment
WPP
Term
McCann Erickson Worldwide
Definition
-built on the power of the truth; truth well told; priceless campaign for Mastercard; Interpublic
Term
Saactchi and Saatchi
Definition
- the lovemarks company- a publicis group- high love and high respect, loyalty beyond reason
Term
Ogilvy and Mather
Definition
- WPP- only first class business and that in a first class way; evolution of beauty- dove
Term
DDB
Definition
- guided by playbooks not rule books; Omnicom; McDonalds im loving it campaign
Term
Young and Rubicam
Definition
- resist the usual; lg smart their campaign; WPP company; creator of the slogan “ a mind is a terrible thing to waste”
Term
Draft FCB
Definition
- 6.5 seconds that matter; the wheel; pet shelter project; publicis group
Term
Publicis Kaplan Thater
Definition
- brandvocacy; Aflac duck campaign
Term
Deutsch
Definition
- superbowl 2012- Go daddy kiss with Bar Rafaelli; be remarkable- be authentic; human spoke here; interpublic company; volkswagon- the force 2011 superbowl commercial; live mas tacobell commercial
Term
Interpublic
Definition
McCann Erickson Worldwide
Draft FCB
Deutsch
Term
Omnicom
Definition
DDB
Term
Publicis Group
Definition
Leo Burnett Worldwide
Publicis Kaplan Thater
Saactchi and Saatchi
Term
WPP
Definition
BBDO
JWT
GREY
Ogilvy and Mather
Young and Rubicam
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