Shared Flashcard Set

Details

AD Test#2-Reading
Hegary-Chapt 2,5,&6
7
Advertising
Undergraduate 1
04/05/2012

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Cards

Term
uKey great marketing
Definition
never stop thinking like your audience
Term
Fame
Definition
difficult to build unless broadcast brands value
Term
Greatest Brand and Why
Definition
Catholic church-practices modern concepts that companies stil seek
Term
Why fashion is important
Definition
Brands are a fashion statement
Term
Creative destruction
Definition
old habits for new powerful expression
Term
Brief=should and should nots for it
Definition
shaping a process for the unexpected
accept nothing-always question
should not?
Term
Pitch-function-how good pictch-big question-agency behave
Definition
adveritinsg an agencies buisness need
not ad focused, engaging and people
like a great brand
how do we improve our chances of winning a pitch and increase the odds of success in a lottery?
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