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never stop thinking like your audience |
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difficult to build unless broadcast brands value |
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Catholic church-practices modern concepts that companies stil seek |
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Brands are a fashion statement |
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old habits for new powerful expression |
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Brief=should and should nots for it |
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shaping a process for the unexpected accept nothing-always question should not? |
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Pitch-function-how good pictch-big question-agency behave |
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adveritinsg an agencies buisness need not ad focused, engaging and people like a great brand how do we improve our chances of winning a pitch and increase the odds of success in a lottery? |
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