Term
| 1. Advertising media: Channels of communication used by businesses for delivering promotional messages to target groups of consumers |
|
Definition
|
|
Term
| 2. Alternative-press newspapers: Papers that serve younger, trendier crowds interested in the arts and entertainment |
|
Definition
|
|
Term
| 3. Avatar: A graphical representation of a person or company that is used in web environments including virtual worlds and chat rooms |
|
Definition
|
|
Term
| 4. Broadcast media: Promotional media including radio and television that may be transmitted through the air, cable, or Internet |
|
Definition
|
|
Term
| 5. Business magazines: Magazines that appeal primarily to members of the business community |
|
Definition
|
|
Term
| 6. Community newspaper: A suburban or rural paper delivered to residents in a geographic area |
|
Definition
|
|
Term
| 7. Consumer magazines: Magazines that are generally read by individuals for personal enjoyment during their leisure time |
|
Definition
|
|
Term
| 8. Demographics: The physical and social characteristics of the population |
|
Definition
|
|
Term
| 9. Direct mail: Promotional medium that comes to consumers’ homes and businesses in the form of letters, catalogs, postcards, folders, faxes, and e-mails |
|
Definition
|
|
Term
| 10. Directory advertising: Promotional messages found in directories of a general nature such as the Yellow Pages or in specialized listings of companies in an industry |
|
Definition
|
|
Term
| 11. Do-Not-Call registries: Databases containing personal telephone numbers that, by law, telemarketers are not permitted to call |
|
Definition
|
|
Term
| 12. Electronic direct mail: Promotional messages that are delivered over computer networks to e-mail addresses |
|
Definition
|
|
Term
| 13. Human billboards: Individuals who have been hired to wear tattoos (either temporary or permanent) that advertise specific companies or products |
|
Definition
|
|
Term
| 14. Human directionals: Individuals wearing or holding signs to advertise a business or product |
|
Definition
|
|
Term
| 15. Infomercial: Lengthy commercial that looks like a television program |
|
Definition
|
|
Term
| 16. Movie theater advertising: Promotional messages shown prior to the screening of a film in a movie theater; also includes posters, stand-ups, and other advertisements present in a movie theater lobby |
|
Definition
|
|
Term
| 17. Opt-in e-mail marketing: Sending electronic promotional messages with a recipient’s permission and allowing the recipient to request removal from the subscriber list at any time |
|
Definition
|
|
Term
| 18. Out-of-home media: Promotional media that are delivered to consumers when they are away from home |
|
Definition
|
|
Term
| 19. Podcast: A digital recording that is distributed over the Internet and downloaded to a computer or mobile device for playback |
|
Definition
|
|
Term
| 20. Pop-up ads: Promotional messages that appear in a separate browser window |
|
Definition
|
|
Term
| 21. Portal: Popular starting point for surfing the Web; a gateway to the Web; a directory that offers a variety of features such as news, chats, weather, etc. |
|
Definition
|
|
Term
| 22. Poster panels: Outdoor advertising space on which posters containing advertising messages are affixed; also known as billboards |
|
Definition
|
|
Term
| 23. Printed direct mail: Sales letters, catalogs, folders, booklets, and postcards delivered through the postal service |
|
Definition
|
|
Term
| 24. Product placement: A type of “other” media that uses products as props in movies, television shows, and computer games |
|
Definition
|
|
Term
| 25. Publications: Category of advertising media that includes newspapers and magazines that are printed on a regular basis |
|
Definition
|
|
Term
| 26. Short messaging service (SMS): Technology that allows people to send text messages over their cell phones |
|
Definition
|
|
Term
| 27. Smishing: Illegal activity that involves posing as a financial institution or other business and sending fraudulent text messages requesting personal information such as account numbers and passwords; similar to Internet phishing |
|
Definition
|
|
Term
| 28. Spam: Junk e-mail that the recipient did not request and does not allow the recipient to request removal from the subscriber list; also known as unsolicited commercial e-mail |
|
Definition
|
|
Term
| 29. Specialty media: A type of “other” media that features a business’s logo, is useful, and is given away freely |
|
Definition
|
|
Term
| 30. Spectacular: A type of out-of-home advertisement built to order and often designed with neon lights or moving parts |
|
Definition
|
|
Term
| 31. Target market: The particular group of customers a business seeks to attract |
|
Definition
|
|
Term
| 32. Telemarketing: Advertising medium grouped with “other” media that utilizes telephone service to promote a product either by phoning prospective customers or providing a number for them to call |
|
Definition
|
|
Term
| 33. Transit poster: A type of out-of-home advertisement found in various modes and locations of mass transportation |
|
Definition
|
|
