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Definition
| An ad in a newspaper, magazine, telephone directory, or other publication |
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| Printed advertising sent by mail to consumers’ homes |
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| A brief, one minute or less, TV or radio ad used to promote a product |
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| A TV or radio ad that promotes a product and lasts 30 minutes or longer |
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| An ad that suddenly appears on a web page or in an email message |
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| An ad posted on a sign along the highway |
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| Federal Trade Commission (FTC) |
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Definition
| An agency that regulates advertising to ensure that ads are fair and accurate |
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| Sale to reduce existing product inventories |
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| Sale at particular times of year |
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| going-out-of-business sale |
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Definition
| Sale when a business is being liquidated |
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| Sale during a holiday time |
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| A reward used to encourage spending |
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| A small paper clipping that entitles the holder to savings on a product |
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| A partial refund of a product’s purchase price |
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| A drawing to select a winner of money or valuable prizes |
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| A percentage of sales income given to the salesperson |
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Definition
| Convincing customers to buy higher-priced items than they intended |
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Definition
| A person who sells a line of products over the telephone |
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| door-to-door representative |
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Definition
| A person who goes house to house selling a line of products |
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Definition
| The way in which a store or place of business is decorated |
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Definition
| Catchy songs, rhymes, phrases used to help consumers remember products |
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| Graphics or symbols that represent a company, used to identify products |
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| Product that makes you this beautiful, makes you like this person |
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| A positive statement made by a person who is endorsing a product or service---usually, a famous person |
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Definition
| An advertising message that reflects opinions, beliefs, findings, or experiences of a person or group other than the advertiser |
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Definition
| Associating products with beautiful, adventurous settings to create the illusion of escape for viewers |
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Definition
| Associating a product with a desirable style of living |
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Definition
| Attempting to convince consumers that everyone is using the product |
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| Assocating products with behaviors that contradict societal norms |
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Definition
| Claiming a product “works better”---better than what? |
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Definition
| A message that, if you use this product, you will fit in with this group |
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| A message that, if you use this product, you will stand out from the crowd |
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| A strategy of playing on the fears of consumers |
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| before-and-after comparison |
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Definition
| “Before” and “after” pictures show results of a product or treatment |
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Definition
| Trying to associate with home and family |
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Definition
| Exaggerated claims intended to increase a product’s reputation or appeal |
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Definition
| An item priced below the retailer’s costs in order to attract customers |
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Definition
| Offering products below retail value or implying that the same item is sold at higher prices at other stores |
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Definition
| A retailer advertises a product thtat it has no intention of selling, hoping to persuade consumers to come and buy a product at a higher price; customer is often told that the “bait” product is “sold out” |
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Definition
| A promise of a free gift that actually requires that another item be bought first |
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Definition
| Indicates new merchandise selling at a price that will soon increase |
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Definition
| Advertising a “sale” price that is actually no better than the everyday price |
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Term
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Definition
| When details of an offer are not all clearly disclosed---extra charges, processing fees, other restrictions |
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