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405
Test 2
14
Management
Undergraduate 1
11/05/2007

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Cards

Term
competetive advantage
Definition
operating in successful ways that are difficult to imitate
Term
strategy
Definition
a comprehensive plan that sets direction and guides alloction of resources to achive long term objectives
Term
strategic management
Definition
the process of formulating and implementing strategies
Term
organization's mission
Definition
its reason for existence as a supplier of goods and services to society
Term
stakeholders
Definition
those directly affectd by an organization and its accomplishments. employees and members of external environment
Term
constituent analysis
Definition
how well a corp serves its stakeholders
Term
operating objective
Definition
specific results that organizations try to accomplish

ex. proftability, market share, human talent
Term
SWOT
Definition
examines organization Strengths and Weaknesses and environmental Opportunities and Threats
Term
Porter's five forces
Definition
industry competeitors, new entrants, suppliers, customers, substitutes
Term
three levels of strategy
Definition
corporate, business, functional
Term
opportunities for competetive advantage
Definition
cost and quality, knowledge and timing, barriers to entry, financial resources
Term
portfolio planning approach
Definition
seeks the best mix of investments among alternative business opportunities
Term
two factors to porter's business level strategic decisions
Definition
market scope, source of competetive advantage
Term
four generic strategies that organizations can pursue under Porter
Definition
diferentiation, cost leadership, focused differentiation, focused cost leadership
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