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4.2 Channel management and its role in marketing
N/A
19
Business
12th Grade
05/14/2013

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Term
channels of distribution
Definition
the path or route along which goods move from producers or manufacturers to ultimate consumes or industrial users.
Term
channel intensity
Definition
it refers to the number of intermediaries present in a distribution of marketing channel.
Term
channel length
Definition
Number of individual entities comprising the channel of distribution between the producer and the consumer
Term
distribution patterns
Definition
the usual paths used in an industry or product category.
Term
distribution patterns
Definition
the usual paths used in an industry or product category.
Term
exclusive distribution
Definition
strategies are developed to create and enhance a certain image for the products.
Term
selective distribution
Definition
means that you only distrubute to a small number of customers based on: type of store, geographic location, minimum order, and the image of the store.
Term
Limited distribution
Definition
can create exclusivity.
Term
intensive or mass distribution
Definition
to sell to as many customers in the market as you can.
Term
Producer
Definition
especially a person or organization that produces goods or services for sale.
Term
ultimate consumer
Definition
actually consumes or uses a good or service.
Term
industrial user
Definition
Commercial, manufacturing, or trade establishments (including nonprofits, government agencies, an businesses). that use goods and services.
Term
middlemen
Definition
A trader who buys from producers and sells to retailers or consumers also known as an intermediary.
Term
intermediaries
Definition
offer value in the form of Information, Promotion, Negotiation, Funding, Risk taking, Physical possession, Payment options, and Title.
Term
Retailers
Definition
they sale goods or commodities in small quantities directly to consumers.
Term
Wholesalers
Definition
is the sale of goods or merchandise to retailers; to industrial, commercial, institutional, or other professional business users; or to other wholesalers and related subordinated services.
Term
Agent
Definition
is the one who acts for, or in the place of, another, by authority from him; one entrusted with the business of another.
Term
direct channels
Definition
in which a producer supplies or serves directly to an ultimate user or consumer, without any middleman.
Term
indirect channels
Definition
A chain of intermediaries through which a product moves in order to be made available for purchase by a consumer.
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