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Definition
| helps establish your product's or service's identity within the eyes of the purchaser. It is affected by a number of variables related to customers' motivations and requirements, as well as by its competitors' actions. |
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Term
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Definition
| A superiority gained by an organization when it can provide the same value as its competitors but at a lower price, or can charge higher prices by providing greater value through differentiation. Competitive advantage results from matching core competencies to the opportunities. |
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Definition
| a variety of product characteristics such as durability, economy or reliability etc. |
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Term
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Definition
| The value perceived by the consumer. |
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Term
| Product characteristics or Customer Benefits positioning |
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Definition
| Focuses upon the characteristics of the product or customer benefits. |
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Term
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Definition
| lets the consumers believe that the product is of higher quality. |
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Term
| Use or application positioning |
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Definition
| is done deliberately to expand the brand's market. If you are introducing new uses of the product that will automatically expand the brand's market. |
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Term
| Product class positioning |
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Definition
| when you position a product in relation to other existing products. |
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Term
| Product process positioning |
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Definition
| to associate the product with its users or a class of users. The expectation is that the model or personality will influence the product's image by reflecting the characteristics and image of the model or personality communicated as a product user. |
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Term
| Cultural symbol positioning |
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Definition
| to relate the product or service to something that is very meaningful to people. |
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Term
| Unique selling proposition. |
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Definition
| a summary of what makes your business unique and valuable to your target market. |
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Term
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Definition
| the firm either uses the same of similar positioning strategies as used by the competitors or the advertiser uses a new strategy taking the competitors strategy as the base. |
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