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Definition
| the discipline of deciding what a product will be called |
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| the name, term, design, symbol, or any other feature that identifies one deller's good/service as distinct from those or other sellers, product item |
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Definition
| the marketing strategy of offering several related products for sale as individual units |
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Definition
| where several products are combined into one group which is then offered for sale as a unit, product lining involves offering the products for sale seperatly |
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Definition
| the broad spectrum of products a company has to offer product line with |
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Definition
| the categories within the categories |
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Definition
| refers to the number of subcategories in a category |
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Definition
| refers to how closely related the products that make up the line are |
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Definition
| refers to the percentage of sales or profits that are derived from only a few products in the line |
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Definition
| the number of different categories of a company |
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Definition
| the total number of products sold in all lines |
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Definition
| when a line of products is sold with the same brand name |
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Definition
| add a new product to a line |
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Definition
| Stock Keeping Unit. when you have a single saleable item distinguished by size, appearance, prize, or some other attribute in your product line |
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Definition
| high promoted products within a line that defines the image of the whole line |
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Definition
| when you add a new product within the current range of an incomplete line |
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Definition
| brand leveraging, up market stretch, is when you add a line extension that is of quality than the other products in the line |
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Definition
| down market stretch, add a line extension that is of lower quality than the other products of the line |
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Definition
| when you stretch the line in both directions |
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Definition
| when you discontinue a product from a line |
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Definition
| the process by which marketers try to create an image or identity in the minds of their target market for its product |
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Definition
| few categories of products in the marketing mix |
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Definition
| many different categories of products in the marketing mix |
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Definition
| only a few subcategories in the product category |
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Term
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Definition
| many subcategories in the product category |
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