Term
| What factors influence consumer buying behaviour? |
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Definition
| Cultural, Social, Personal, Psychological |
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Term
| What are the 3 elements of cultural influence on consumer buying behaviour? |
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Definition
| Culture, Subculture, Social Status |
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Term
| What are the 3 elements of Social influence on consumer buying behaviour? |
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Definition
| Reference groups, Family, Roles & Statuses |
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Term
| What are the elements of personal influence on consumer buying behaviour? |
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Definition
| Age / life cycle stage, Occupation, Economic situation, Lifestyle, Personality |
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Term
| What are the 4 elements of psychological influence on consumer buying behaviour? |
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Definition
| Motivation, perception, learning, beliefs & attitudes |
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Term
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Definition
| The values, ethics, rituals, traditions, material objects & services produced or valued by members of society (solomon et al., 2010) |
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Term
| What are the main sources of culture? (10) |
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Definition
| Sex, Language, Family, Religion, Group, Nationality, Education, Profession, Social class, Corporate or Organizational culture, |
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Term
| What are the 3 different levels of subjective culture? |
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Definition
1. Supranational - subjective cultural differences that cross national boundries
2. National - Shared cultural characteristics that uniquely or specifically define the citizens of particular countries
3. Group - Cultural divisions that contain various collections of individual (e.g. families, work grops, friendships) |
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Term
| Why is culture important? |
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Definition
All consumers (individuals & groups) are part of culture
Consumption choices cannot be understood without cultural context
Consumers culture determines the priorities the consumer attaches to activities and products |
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Term
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Definition
| The belief that one condition is preferable to its opposite |
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Term
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Definition
| *General set of values that uniquely define a culture |
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Term
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Definition
| A culture's unique set of rankings of the relative importance of universal values |
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Term
| How are cultural beliefs taught? |
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Definition
| By socialization agents (family, friends, teacher) |
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Term
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Definition
| Beliefs consist of a large number of mental or verbal statements that reflect a persons particular knowledge or assessment of something |
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Term
| What is the correlation between values & beliefs? |
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Definition
| They are both mental images that affect a wide range of specific attitdes, that influence the way a person is likely to respond to a specific situation |
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Term
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Definition
| Overt modes of behaviour that constitute culturally approved or acceptable ways of behaving in specific situations |
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Term
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Definition
Rules dictating what is right and wrong, acceptable or unacceptable.
Enacted norms & cresive norms |
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Term
| What are the research approaches used to measure culture? |
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Definition
* Content Analysis
* Consumer Fieldwork
*Value Measurement Instruments |
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Term
| What are the 3 main survey instruements used to measure value? |
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Definition
*Rokeach Value Survey (RVS)
* List of Values (LOV)
* Values & lifestyles (VALS) |
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Term
| What are the 2 types of surveys under the Rokeach Value Survey (RVS)? |
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Definition
* Instrumental
* Terminal |
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Term
| Name some items from the List of Values (LOV) scale |
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Definition
| Sense of belonging, excitement, warm relationships, self-fulfillment, being well respected, fun & enjoyment in life, Security, self respect, accomplishment |
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Term
| What is the link between culture & meaning? |
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Definition
| Culture is the meaning system that members of any specific group use to inform their lives |
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Term
| What is the main argument of McCracken (1986)? |
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Definition
Culture is the lens through which people see their world and determines how we see our world
Culture determines how the world is fashioned by our efforts |
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Term
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Definition
| Is a set of multiple, symbolic behaviours that occur in fixed sequence and that tend to be repeated periodically (e.g gift giving, grooming..) |
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Term
| What are the types of ritual experience? |
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Definition
| Personal, family, group, civic, rites of passage, cultural, religious |
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Term
| Name some selected rituals & associated artefacts |
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Definition
| Wedding (white gown), Birthday (Cake), Valentines (flowers), Thanks giving (Turkey) |
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Term
| What are exchange rituals? |
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Definition
| The whole marketplace of exchanging goods, services & information through sharing, buying and selling |
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Term
| What is sacred consumption? |
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Definition
| Involves objects & events that are set apart from normal activities and are treated with some degree of respect & awe (sacred places, people & events) |
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Term
| What is profane consumption? |
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Definition
| Involves consumer objects & events that are ordinary, everyday objects & events that do not share the "specialness" of sacred ones |
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Term
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Definition
| A story containing symbolic elements which expresses the shared emotion & ideas of a culture |
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Term
| What were Hofstedes Cultural Dimensions? |
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Definition
High vs. Low Power Distance
Individualism vs. Collectivism
Masculinity vs. Femininity
High vs. Low Uncertainty Avoidance
Long-Term vs. Short-Term Orientation |
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