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| collecting info about surroundings of business. 3 steps used: gather info, analyze, and determine future impact |
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| accessing, processing, maintaing, evaluating, disseminating data for business decision making |
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| an organizational function and processes to create, communicate, and deliver value to customers and manage customer relations to benefit organization and stock holders |
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| collection of original primary data. From questionnaires,phone interviews, experiments, and direct observations |
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| step by step process followed to perfom a specific task |
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| Summary of existing research. Research subjects from experiments. |
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| physical and social characteristics of aa population |
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| beliefs, behaviors, objects, and common characteristics to members of a specific group or society. through culture, people and groups define themselves |
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| community of people living in a particuar region with shared customs, laws and organizations |
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activities related to the production and distribution of goods and services in a particular geographic region.
correct and effective use of available resources |
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between similar products - brand _
for substitute products
for scarce customer dollars among business |
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| the body of a nation, state, or community systematically ruled |
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| applying scientific knowledge for practical purposes especially in industry machinery and eqipment |
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between 2 similar products
ex/ coke and pepsi |
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| competition for substitute products |
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between 2 different products that satisfy the same need
ex/ movie theaters and bowling alleys |
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Definition
| among all businesses for scarce customer dollars |
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Definition
Stregths, Weaknesses, Opportunities, Threats
specific analysis of your business and its competition |
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Definition
Social, Technological, Economic, Ecological, and Political
general awareness of service area |
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Definition
Political, Economic, Social, and Technological
situational analysis |
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| anaylsis of Ecological or Environmental, Legislative or Legal, and Industry |
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