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2.02
aquire information to guide business decision-making
20
Accounting
10th Grade
02/19/2013

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Term
environmental scanning
Definition
collecting information about the environment surrounding your business. a three-step process in which businesses gather information about thierr surrounding,analyze that information,and determine the future impact of that information.
Term
information management
Definition
the process of accending,processing,maintaining,eveluation,and disseminating knowledgee,facts,or data for the purpose of assisting business desicion making.
Term
marketing
Definition
an organizational function and a set of processes for creating, communicating,and delivering value to customerss and for managing customer relations in ways that benefits the organization and its stakeholders.
Term
primary research
Definition
consistss of the collection of original primary data. it can be accomplished through various methods,including questionnaires and telephone interviews in market research, or experiments and direct observations in the physical sciences,amongst others.
Term
procedures
Definition
the step-by-step process personel follow in performing a specific a special task.
Term
secondary research
Definition
involves the summary,collation and/or synthesis of existing research ratherthan primary research, where data os collected from.
Term
demographics
Definition
the physical and social characteristics of the population.
Term
society
Definition
the community of people living in a particular region and having shared customsq,laws,and organizations.
Term
culture
Definition
consists of the beliefss,behaviors,objects,and other characteristics common to the members of a particular group or society.
Term
economy
Definition
activities related to the production and distribution of goods and services on a particular geographic region.
Term
competition
Definition
brand competition;competition between two similiar products.
Term
government
Definition
the body of a nation,state,or community.
Term
technology
Definition
the application of scientific knowledge for practical purposes,esp.
Term
brand competition
Definition
competition between two similiar products.
Term
competition for substitute products
Definition
competition between two different products that satisfy the same need.
Term
general competition
Definition
among all business for scarce customer dollars.
Term
swot
Definition
strength,weaknesses,opertunities,threats..
Term
steep
Definition
social,technology,economic,ecological,andpolitical.
Term
pest
Definition
political,economic,social,and technological.
Term
pesteli
Definition
analysis in which the headings ecological or envirnmental.
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