Term
The following are what people what for?
Useful info
Promo and coupon
Reviews
Emotions |
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| What is an analysis that lets you know if the conversation surrounding a subject is positive, negative or neutral? |
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| What is the planning of the activities that companies have to realize on their official social channels? |
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Term
| What is keeping your social media strategy within continuity with the rest of your social platform? |
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Term
What are the following?:
Goals
Tools
Resources
Budget |
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Definition
| Four Pillars Of Social Media Strategy |
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Term
What are the following?
Marketing (Sales)
Corporate |
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Definition
| Social Media Strategy Goals |
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Term
What are the following?
Brand Awareness
Engagement
Lead
Conversion
Retention & Customer Care |
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Definition
| Marketing Social Media Goals |
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Term
| What is a consumer's ability to recognize a brand and associate it with a company's product or service? |
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| What is the process of creating an emotional/rational relationship between a brand and a consumer? |
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| What is the creation of a database of prospect customers thanks to information they give to the company by completing some action? |
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| What is the point at which a recipient of a marketing message performs a desired action? |
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| What is is the analysis of what customers want, how competitors perform and the overall market attractiveness? |
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