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Scientific research helps to overcome… |
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Definition
flaws in human perceptions and feelings |
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Our everyday logic is largely based on… |
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1. Personal Experience 2. Authority: trust depend on people's position in society 3. Tradition: believe in something that has always been done in a certain way |
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Everyday knowledge/logic can cause… |
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Definition
1. Innacurate observations 2. Over generalisations 3. Illogical reasoning 4. Selective observations |
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Define selective observation |
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Visual cognition: people choose to ignore certain observations and focus on those that support their own beliefs Perceptual blindness |
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The objectives of science |
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Definition
1. Objective 2. Accurate 3. Universal |
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4 points that make a research scientific |
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Definition
1. Data is systematically recorded/ collected 2. Data is systematically interpreted 3. There is a purpose, an intention to find a solution to a problem or a question 4. Interpretations are reported systematically and transparently: human beings can influence the research - report what may influence our perceptions on the research |
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techniques and procedures used to obtain and analyse data (questionnaires, observation, interviews, analysis techniques) |
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the theory of how research should be conducted |
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a process conducted to find out things in a systematic way |
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research is based on logical relationships and not just beliefs |
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Why do people search in business and management? |
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Definition
1. B&M is multifaceted/ transdisciplinary: draws knowledge from diff areas eg. sociology, geography, psychology, economics and statistics 2. Mangers are highly educated just as researchers 3. Researcher expected to have practical consequences --> action - invent ideas and relate to practice |
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What concepts did Gibbons create when he faced a conflict between relevance and usefulness of research and its theories and methodology in management research? |
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Definition
Mode 1: research where questions are set & solved by academic interests (more fundamental) Mode 2: highlight context for research of practice - importance of collaboration both with & between practitioners |
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Bresnen and Burrle suggested another Mode 0 to the problem, what is it? |
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Definition
power and patronage, close relationship between sponsors and researchers |
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Fukami also found a third mode, what is it? |
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Definition
appreciation of human condition at present and in future and the production of broad and complex societal results |
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Define research-practice (relevance) gap |
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failure of organisations/ managers to base practices on the best available evidence - rely on personal experience instead of scientific knowledge |
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How is management sometimes categorised as a design science? |
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Definition
1. purpose of design sciences: solution-oriented research 2. purpose of social sciences: description, explanation and prediction 3. balance between explanation and application |
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Define basic/ fundamental/ pure research |
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1. no specific purpose - no practical problem to solve 2. results in global principles and socially useful findings 3. conducted by people based in uni |
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1. solving specific problem - deepens understanding of a particular B&M problem 2. findings limited to the problem - practical value 3. conducted by people in varsity of settings (uni and organisations) |
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Outline the multi stage nature of research |
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Definition
1. Fomulate and clarify topic 2. Review literature 3. Design research 4. Collect data 5. Analyse data 6. Write up |
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thinking about your experiences and questioning how that affects the processes and outcomes of the research |
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What is transparent methodology |
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Definition
Filter and interpret research provided by media due to their misinterpretations and omission of facts; also b/c people select what's convenient for their ideology and position |
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