Shared Flashcard Set

Details

1. Intro to B&M research
Methodology
22
Business
Post-Graduate
09/28/2018

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Cards

Term
Scientific research helps to overcome…
Definition
flaws in human perceptions and feelings
Term
Our everyday logic is largely based on…
Definition
1. Personal Experience
2. Authority: trust depend on people's position in society
3. Tradition: believe in something that has always been done in a certain way
Term
Everyday knowledge/logic can cause…
Definition
1. Innacurate observations
2. Over generalisations
3. Illogical reasoning
4. Selective observations
Term
Define selective observation
Definition
Visual cognition: people choose to ignore certain observations and focus on those that support their own beliefs
Perceptual blindness
Term
The objectives of science
Definition
1. Objective
2. Accurate
3. Universal
Term
4 points that make a research scientific
Definition
1. Data is systematically recorded/ collected
2. Data is systematically interpreted
3. There is a purpose, an intention to find a solution to a problem or a question
4. Interpretations are reported systematically and transparently: human beings can influence the research - report what may influence our perceptions on the research
Term
Methods are…
Definition
techniques and procedures used to obtain and analyse data (questionnaires, observation, interviews, analysis techniques)
Term
Methodology refers to…
Definition
the theory of how research should be conducted
Term
Define research
Definition
a process conducted to find out things in a systematic way
Term
Define systematic
Definition
research is based on logical relationships and not just beliefs
Term
Why do people search in business and management?
Definition
1. B&M is multifaceted/ transdisciplinary: draws knowledge from diff areas eg. sociology, geography, psychology, economics and statistics
2. Mangers are highly educated just as researchers
3. Researcher expected to have practical consequences --> action - invent ideas and relate to practice
Term
What concepts did Gibbons create when he faced a conflict between relevance and usefulness of research and its theories and methodology in management research?
Definition
Mode 1: research where questions are set & solved by academic interests (more fundamental)
Mode 2: highlight context for research of practice - importance of collaboration both with & between practitioners
Term
Bresnen and Burrle suggested another Mode 0 to the problem, what is it?
Definition
power and patronage, close relationship between sponsors and researchers
Term
Fukami also found a third mode, what is it?
Definition
appreciation of human condition at present and in future and the production of broad and complex societal results
Term
Define research-practice (relevance) gap
Definition
failure of organisations/ managers to base practices on the best available evidence
- rely on personal experience instead of scientific knowledge
Term
How is management sometimes categorised as a design science?
Definition
1. purpose of design sciences: solution-oriented research
2. purpose of social sciences: description, explanation and prediction
3. balance between explanation and application
Term
Define basic/ fundamental/ pure research
Definition
1. no specific purpose - no practical problem to solve
2. results in global principles and socially useful findings
3. conducted by people based in uni
Term
Define applied search
Definition
1. solving specific problem - deepens understanding of a particular B&M problem
2. findings limited to the problem - practical value
3. conducted by people in varsity of settings (uni and organisations)
Term
Outline the multi stage nature of research
Definition
1. Fomulate and clarify topic
2. Review literature
3. Design research
4. Collect data
5. Analyse data
6. Write up
Term
Define reflection
Definition
monitoring own research
Term
Define reflexivity
Definition
thinking about your experiences and questioning how that affects the processes and outcomes of the research
Term
What is transparent methodology
Definition
Filter and interpret research provided by media due to their misinterpretations and omission of facts; also b/c people select what's convenient for their ideology and position
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