Term
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Definition
| incentives that encourage customer to buy products or services. |
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Term
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Definition
| sales promotion activities designed to get support for a product from manufacturers, wholesalers, and retailers. |
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Term
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Definition
| sales strategies that encourage customers and prospects to buy a product or service. |
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Term
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Definition
| certificates that entitle customers to cash discounts on goods and services. |
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Term
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Definition
| or giveaways are low-cost items given to consumer at a discount or for free. |
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Term
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Definition
| higher-priced products, awards, or gift cards that are earned and given away through contests, sweepstakes, and special offers. |
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Term
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Definition
| go online to get discounts from marketers |
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Term
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Definition
| gains continued company and product support |
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Term
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Definition
| activates that involve sales promotion between one or more relaters or manufactures |
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Term
| loyalty marketing programs |
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Definition
| reward customers by offeri8ng incentives for repeat purchases |
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Term
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Definition
| point of purchase displays that are stand alone structures |
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